Enterprise Blog

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Grab Blog, GrabMaps

How Grab’s Indoor Maps serve as a powerful last-mile enabler in Southeast Asia

As Southeast Asia’s mall culture continues to thrive, malls are becoming more complex, creating potential last-mile obstacle [..]

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Enterprise, GrabAds

GrabAds’ full-funnel campaign earned 16.5x ROAS for McDonald’s Vietnam

Challenge Thirty percent of McDonald’s business in Asia is consistently made up of deliveries compared to just 10% pre-covid-191. [..]

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Enterprise, GrabAds

Why ad equity is essential to understanding retail media

As the advertising landscape continues to evolve, marketers are trying to stay on top of major shifts in consumer behaviour. Globa [..]

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Enterprise, GrabAds

How Coca-Cola’s football-themed campaign with GrabAds drove a 9% uplift in ad recall

Challenge Coca-Cola Indonesia regularly works with thousands of merchants on the Grab app to bundle its signature soda with meals [..]

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Enterprise, GrabAds

How Southeast Asia’s delivery trends changed in 2022: what that means for your brand

From elaborate meals to bubble tea and shampoo to batteries, deliveries in Southeast Asia have been on the rise. Our data shows th [..]

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Enterprise, GrabAds

GrabAds helped Sunquick deliver 10,000 samples to high-value shoppers

Challenge When Sunquick, a popular brand of cordial juices in Malaysia, launched a new Mango flavour, it needed to gain fans for t [..]

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