Articles
Grab Blog, GrabMaps
How Grab’s Indoor Maps serve as a powerful last-mile enabler in Southeast Asia
As Southeast Asia’s mall culture continues to thrive, malls are becoming more complex, creating potential last-mile obstacle [..]
Read More >Enterprise, GrabAds
GrabAds’ full-funnel campaign earned 16.5x ROAS for McDonald’s Vietnam
Challenge Thirty percent of McDonald’s business in Asia is consistently made up of deliveries compared to just 10% pre-covid-191. [..]
Read More >Enterprise, GrabAds
Why ad equity is essential to understanding retail media
As the advertising landscape continues to evolve, marketers are trying to stay on top of major shifts in consumer behaviour. Globa [..]
Read More >Enterprise, GrabAds
How Coca-Cola’s football-themed campaign with GrabAds drove a 9% uplift in ad recall
Challenge Coca-Cola Indonesia regularly works with thousands of merchants on the Grab app to bundle its signature soda with meals [..]
Read More >Enterprise, GrabAds
How Southeast Asia’s delivery trends changed in 2022: what that means for your brand
From elaborate meals to bubble tea and shampoo to batteries, deliveries in Southeast Asia have been on the rise. Our data shows th [..]
Read More >Enterprise, GrabAds
GrabAds helped Sunquick deliver 10,000 samples to high-value shoppers
Challenge When Sunquick, a popular brand of cordial juices in Malaysia, launched a new Mango flavour, it needed to gain fans for t [..]
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