Go where your customers go.
People are always on the move, your brand should be too. With GrabAds, you have the advantage to connect with millions of people across the region, both online and offline.
Online-to-Offline Integration
With our extensive on-ground fleet and rich digital presence, we can integrate your marketing communications across touchpoints to work seamlessly and more effectively.
Connect with the right audience
GrabAds can help you identify and target specific audiences by making the right ad placements at the right place and time, both online and offline.
Your trusted partner
At Grab, trust is one of our core values that extends to GrabAds. We are committed to ensure that your brand's ads are appropriately shown only to relevant and verified audiences, while also respecting user privacy.
Work with us
Let us help you meet your business objectives to build awareness, engage your audience and trigger action with GrabAds.
Mobile Billboards
Car Wraps
Draw attention to your brand and message while on the move.
Bus Wraps
Gain attention-grabbing bus-sized impact for your brand on high traffic routes.
In-Car Engagement
In-Car Branding
Boost your brand awareness to millions of passengers every day.
In-Car Sampling
Display product testers for passengers to sample during their ride.
In-Car Digital Display
Provide an interactive brand experience through digital displays.
In-App Opportunities
Targeted GrabGifts
Reward targeted audiences with exclusive promo codes for Grab rides.
Sponsored Comms
Push your brand message to the inbox of targeted users and even enhance it with GrabGifts.
Find the GrabAds guideline here
GrabDaily Widget
Drive engagement with customisable in-app widgets such as games, surveys and more.
Find the GrabAds guideline here
Success Stories
"We were thrilled to try this first-of-its-kind experience. With other marketing efforts, April was our highest sales month & we are the #1 Micellar water brand in Singapore"
Garnier Micellar Car Wraps & In-Car Sampling
• 4-weeks • 177,300 Km • 8,100 hours • 9.8 million impressions • 61% brand recall
"Working with Grab was a natural fit as we've always championed 'When You Drive, Never Drink'. The campaign successfully kept Heineken at top of mind during the Christmas season."
Heineken Festive Car Wraps & In-Car Branding
• 288,643 Km • 12,033 hours • 14 million impressions
Citibank partnered with Grab to offer cardholders 20% cash back on their Grab rides and branded 200 Grab cars to maximise awareness.
Citibank Car Wraps & In-Car Branding
•200 branded cars • 1.25 million Km • 57,000 hours • 69 million impressions • New customer acquisition rates doubled
Frequently Asked Questions
Click here to get in touch with us.
Advertising platforms available are:
- Car Wraps
- Bus Wraps SG ONLY
- In-Car Branding
- In-Car Sampling Display
- In-Car Tablet Display
- In-App Targeted GrabGifts
- In-App Sponsored Comms
- In-App GrabDaily Widget
Car Wrap
- Determine the number of vehicles required for the campaign.
- Develop artwork based on guidance provided by GrabAds (basic package consists of 2 side door wraps and 1 bumper sticker).
- Colour-proof test print of artwork.
- GrabAds recruits drivers for campaign and schedules them for installation and uninstallation.
In-Car Branding
- Determine the number of vehicles required for campaign.
- Develop artwork for in-car hanger based on guidance provided by GrabAds.
- GrabAds recruits drivers for campaign and schedules them for installation and uninstallation.
In-Car Sampling
- Determine the number of vehicles required for campaign.
- Develop artwork for in-car hanger based on guidance provided by GrabAds.
- Where sampling is involved, discuss mechanics of sampling (option of product testing or sample giveaway).
- GrabAds recruits drivers for campaign and schedules them for installation and uninstallation.
In-Car Tablet Display
- Determine duration for campaign.
- Choose the preferred ad format(s) based on guidance by GrabAds’ in-car tablet partner.
- Develop content for preferred ad format.
- GrabAds’ in-car tablet partner uploads ad onto tablets.
In-App
- Determine the budget and duration for your campaign
- GrabAds team will propose a customised idea
For car wraps, the minimum fleet size per campaign is 20 cars.
For in-car engagement, the minimum fleet size per campaign is 20 cars.
For bus wraps, minimum fleet size is 1 bus per campaign.
Minimum duration is 4 weeks.
