GrabAds

Connect with more than 219 million users

Overview

GrabAds connects advertisers large and small with millions of people across Southeast Asia as they eat, shop, and commute every day.

Why GrabAds

1

Active and growing user base

Reach consumers in 465 cities across 8 countries who use Southeast Asia's leading superapp for their everyday transactions.

2

Real consumers, real spending power

Connect with high-value consumers who use Grab to engage or transact with brands and merchants every day. Over 60% of active Grab users purchase goods and services every time they open the app, whether through GrabFood, GrabFin, GrabMart, our transport offerings, or more.

3

Better targeting and measurement

Leverage rich first-party data insights to create personas and audiences based on actual consumer behaviour within our superapp ecosystem—not through cookies or third-party trackers.

4

Real-world impact

Drive engagement and action at all stages of the funnel to build brand awareness, generate in-app or in-store sales, boost site traffic, or more.
Top Ad Formats

Seamless native advertising

Give your brand pride of place with Masthead ads, and integrate into the home feed with Native Image or Video.

Reward real interactions

Drive up to 3X conversions by encouraging complete ad views or clicks with Rewarded Image, Video or Lead Generation.

Boost food orders

Increase your visibility on the GrabFood home screen or in search results.

Innovative out-of-home (OOH)

Be seen on the road with car wraps and bike boards.

Online-to-offline Integration

Create customised online-to-offline or omnichannel experiences to maximise conversions.

  • 1/5

    Seamless native advertising

    Give your brand pride of place with Masthead ads, and integrate into the home feed with Native Image or Video.

  • 2/5

    Reward real interactions

    Drive up to 3X conversions by encouraging complete ad views or clicks with Rewarded Image, Video or Lead Generation.

  • 3/5

    Boost food orders

    Increase your visibility on the GrabFood home screen or in search results.

  • 4/5

    Innovative out-of-home (OOH)

    Be seen on the road with car wraps and bike boards.

  • 5/5

    Online-to-offline Integration

    Create customised online-to-offline or omnichannel experiences to maximise conversions.

Resources

Get insights on consumer habits and preferences based on real user behaviour within the Grab ecosystem. Download our latest reports to learn more:

Komsan Chiyadis

GrabFood delivery-partner, Thailand

Komsan Chiyadis

GrabFood delivery-partner, Thailand

COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.

As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.

Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.