Stopping consumer demand from melting with virtual storefronts

Unilever’s Wall’s Ice Cream has always been loved by a wide demographic. And to meet the growing demand for online deliveries during the pandemic, they needed to scale up fast. 

But it was simply impossible to increase their physical stores overnight to accommodate the rising orders. They needed a creative way to expand their online reach and distribution quickly – before consumer demand melts.


Mobilised over 500 mom-and-pop shops


Tapping on our extensive network, we mobilised mom-and-pop shops and chain retail stores under Unilever’s Thailand network to be GrabFood Pick-Up Points for wider and faster distribution of Wall’s Ice-Cream.


Built online awareness rapidly

Next, we launched high-impact ads to get the word out that Wall’s Ice Cream was now easily available on GrabFood, creating a complete ecosystem for Wall’s Ice Cream to build awareness and convert at scale. 

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Komsan Chiyadis

GrabFood delivery-partner, Thailand

Komsan Chiyadis

GrabFood delivery-partner, Thailand

COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.

As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.

Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.