Solution
To achieve campaign goals, GrabAds recommended that Lotteria influence users with an affinity for fast-food and existing customers throughout the purchase journey to improve brand awareness and increase sales.
A mix of banner and video ads were served to the target audience as they opened the Grab app, browsed food options or waited for their orders to arrive. The campaign also included search ads that suggested Lotteria at the top of search results when users searched for fast food or similar keywords.
These tactics ensured Lotteria was present at every stage of the buying journey.