Choosing where to eat sounds simple—until you are faced with hundreds of restaurants, menus and reviews. In Malaysia, Grab’s 5-Star Eats label helps hungry customers make a decision.

Launched in March 2026 and endorsed by Tourism Malaysia, Grab 5-Star Eats became Malaysia’s in-app food guide for Visit Malaysia Year 2026.

Whether you are ordering at home or exploring a new city, the 5-Star Eats label within GrabFood makes trying somewhere new less of a gamble. It highlights merchants that meet quality standards based on signals such as top customer ratings, reviews, food quality and fulfilment reliability.

Customers can browse restaurants by region and category, explore highly rated local favourites and navigate to dining destinations. With mobility and food services in one platform, Grab can help travellers decide where to eat—and get there too.

Even if the Grab app isn’t your food discovery tool of choice: You can still use the 5-Star Eats label as a guide. Together with Malaysia’s tourism board, we’re creating opportunities to showcase local food heritage in the form of digital food guides and tell the stories of the merchants and communities behind the restaurants, giving local food businesses greater visibility. Highly rated small and medium-sized merchants can be recognised as places worth visiting, connecting customer recommendations with Malaysia’s wider gastrotourism ambitions.

This is one example of what 5-Star Eats can achieve when it connects local communities, tourism partners and real customer experiences, and we’re bringing this experience to other GrabFood markets in Southeast Asia.

How we got here: One shared standard for Southeast Asia

5-Star Eats and similar labels that recognised top GrabFood merchants were developed individually across our GrabFood markets.

Now we’re standardising it across the region, introducing a common baseline for what it means to earn the label. In some markets, there may be additional standards to reflect different expectations and food culture, keeping the programme locally relevant while giving the label a more consistent meaning across Grab.

Recognition can help quality restaurants stand out, attract new customers and build a stronger reputation. But the goal is not simply to grow the number of participating merchants. It is to help them maintain and improve their standards over time.

Watch out for the 5-Star Eats label to dicsover the best local restaurants on your next trip or whenever you want to try something new on GrabFood

What’s next for 5-Star Eats?

Earning the label is not a one-time achievement. The list is curated and updated periodically, so merchants need to keep delivering strong food, service and fulfillment to stay on it. In other words, merchants have to do the work—not just make the list once.

Some countries may feature local food guides or curated restaurant collections. In Malaysia and the Philippines—and soon, Singapore—customers can vote for their favourite restaurants across different categories, with winners receiving a special label on their Grab store pages.Thailand will continue using its established Grab Thumbs Up branding while aligning with the broader quality direction.

One goal is to make 5-Star Eats restaurants and special audience award winners more discoverable on the internet, outside of the Grab app. Stay tuned for updates on our new 5-Star Eats web hub.

Across all these formats, the purpose is the same: help you discover exciting food you can feel confident trying, while recognising merchants that consistently earn their place on the list. Whether you are looking for your next favourite restaurant at home or planning where to eat on your next trip, look out for the 5-Star Eats label on Grab.

Komsan Chiyadis

GrabFood delivery-partner, Thailand

Komsan Chiyadis

GrabFood delivery-partner, Thailand

COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.

As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.

Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.