Komsan Chiyadis
GrabFood delivery-partner, Thailand
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Grab features you didn’t know we launched in 2024
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January 7, 2025
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Regional
Each year, the Grab superapp evolves to add value to our customers. Some product innovations are game-changers: This year, for instance, we introduced Group Rides, which let friends interact with Grab in a whole new way.
Other product updates aren’t visible to everyday Grab users, because they’re made for the driver- and merchant-partners in Grab’s ecosystem. For example, our Women Passengers Preferred feature for women drivers—this is a small, but important update that helps women drivers feel safe as seen.
Here are some of the most useful new features Grab launched in 2024.
(Also read: How AI accelerated product innovation at Grab in 2024)
For consumers
Group Rides
Booking Grab rides together as a group became so much easier this year.
Grab launched Group Rides, allowing users to invite up to three friends, add multiple stops, and save on fares, making it more convenient to travel together.
Group rides enable all participants to plan the trip and receive real-time updates, enhancing coordination and convenience. After launching in Singapore, this feature is now also available in some cities in Thailand, the Philippines, and Indonesia. A bill splitting tool for easier fare management will come in the future.
Large Order Splitting
Ordering food or items from GrabMart for a large gathering could be somewhat of a hassle. Delivery-parters sometimes had to cancel orders if they were too large to be transported by one person alone.
Grab’s large order splitting feature now handles bulk orders more effectively. The platform anticipates when a GrabFood or GrabMart order is likely too large to be handled by one delivery-partner alone and will automatically split large orders across two delivery-partners, ensuring safe and reliable delivery without extra cost to customers.
Ride Cover Plus
This year, Grab expanded its insurance offering for consumers.
Ride Cover Plus (RCP) first launched in the Philippines. It is now also available in Thailand, Malaysia, and in Vietnam soon. Choosing Ride Cover Plus with a Grab ride gives passengers accident insurance coverage for 24 hours after the ride ends, at a cost of less than 5% of the ride fare.
This enhanced protection addresses consumer demand for broader safety measures, covering accidents even overseas. Ride Cover is an example of an accessible and hassle-free micro-insurance, suitable for Southeast Asia where full personal accident insurance is not the norm. It reflects Grab’s commitment to delivering impactful and transparent financial products in the region.
For Grab driver-partners
Women Passengers Preferred
In March this year, Grab launched Women Passengers Preferred, a feature which enables women drivers to choose to be matched with women passengers.
Women Grab drivers are still in the minority. By giving them the option to prioritize picking up women passengers, we enhance their sense of safety and encourage their economic participation.
Relief-Matching Marketplace
No individual Grab driver-partner can be on the road all year. In Singapore, Grab introduced a relief-matching marketplace to help driver-partners who rent their vehicles mitigate rental costs during periods of inactivity, such as holidays or days off.
This platform allows main drivers to find verified relief drivers to take over their vehicle for a limited period, providing a safe, flexible, and cost-effective solution for driver-partners to share vehicles.
For Grab merchant-partners
Merchant Menu Assistant
Grab’s AI-powered Merchant Menu Assistant for GrabFood merchants enables them to quickly set up their digital menus by simply taking a photo of their physical menu. This tool uses optical character recognition (OCR) and Large Language Models (LLMs) to accurately extract and organize menu items, descriptions, and prices into Grab’s digital catalogue. The feature simplifies the menu setup process. This is particularly helpful for smaller, less tech-savvy merchants, allowing them to focus on running their businesses.
GrabShop Digital Catalogue
GrabShop started piloting in Indonesia, Malaysia, the Philippines, Cambodia, and Thailand this year, at first only with a select group of merchants. In the Philippines and Cambodia, GrabShop is now available to all users.
This exciting new product allows merchants who sell primarily through social media to tap into some of Grab’s order management and fulfillment capabilities.
With GrabShop, sellers can set up a digital catalogue of their products and share a link to it through social channels. This enables customers to view and select items easily. GrabShop also offers one-click fulfillment through GrabExpress. In the future, seamless cashless payment options and more third-party delivery options will be embedded into GrabShop, simplifying order management significantly for small businesses across Southeast Asia.
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Komsan Chiyadis
GrabFood delivery-partner, Thailand
COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.
As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.
Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.
