Book your Grab ride with an AI-powered call service

Shlok Jain, Lead Product Manager, Personalisation
. August 5, 2026 . Regional

Grab users in Singapore can now book a ride with a phone call to +65 3138 0000.

Currently in its public pilot phase, Grab AI Call-A-Ride (Beta) is designed especially for seniors and others who might find mobile apps challenging or inconvenient to use. Calling a phone number instead of navigating the app may offer a more intuitive and familiar experience.

How it works

The user starts by calling the Grab AI Call-A-Ride (Beta) number. An AI-powered voice assistant will guide them through the booking step-by-step. The user will be asked to provide ride details such as their pickup location, drop-off destination and preferred ride type.

Developed in collaboration with OpenAI and powered by its Realtime Voice model, Grab AI Call-A-Ride (Beta) integrates Grab’s proprietary speech technologies and hyper-local data. The voice assistant is able to engage in fluid reasoning. It can interpret intent, maintain context, adapt mid-sentence, and process bookings unlike traditional automated call services. The solution is currently optimised for English and Chinese, with plans to expand to more regional languages.

A more accessible way to book rides

To ensure Grab AI Call-A-Ride (Beta) is intuitive and easy to use, we conducted extensive user testing with various demographic groups prior to the public pilot launch. Grab partnered with grassroots digital inclusion initiatives to invite participants to test the solution, including at seniors’ digital literacy workshops organised by the Infocomm Media Development Authority (IMDA)’s SG Digital Office (SDO) and by Temasek at its Community Day 2026.

This helped us refine the feature, ensuring it caters to their needs

One big issue we tackled was interruptions during hotline calls. Previous systems weren’t smart enough to detect when users were still speaking so it kept cutting them off. This created a frustrating experience for users. The updated Grab AI Call-A-Ride (Beta) system fixes this, allowing for smoother conversations. 

We also fixed a common challenge for voice-based AI: background noise. It can drown out the user’s voice and confuse the system. To address this, we developed a voiceprint solution, where over multiple call interactions with a user, the AI gets better at isolating and “locking” into the user’s unique voice as well as filtering out background audio.

Finally, the post-booking messages needed an upgrade. They weren’t giving users enough useful info after booking a ride. Now, we’ve added the right details, plus a handy “Track My Ride” link so users can follow their ride in real-time. 

Throughout the pilot phase we will continue to collect feedback to ensure it becomes even more intuitive, accessible, and easy to use.

Expanding accessibility for all users

Grab AI Call-A-Ride (Beta) builds upon the technical foundations of Grab’s Voice Assistant for the Visually Impaired, which was launched in 2025 to enable voice navigation of the Grab app interface for low-vision users.

Our commitment to accessibility means continuously improving and expanding use cases to help seniors and persons with disabilities access essential services.

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Komsan Chiyadis

GrabFood delivery-partner, Thailand

Komsan Chiyadis

GrabFood delivery-partner, Thailand

COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.

As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.

Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.