The Grab marketplace is designed to connect our different users efficiently and fairly.

For ridesharing, our platform pairs end-users with driver-partners and finds a balanced fare that’s acceptable to both parties.

When it comes to food delivery, our marketplace is a three-sided platform that links merchant-partners selling food with end-users looking for a meal, with driver-partners that will deliver the item.

Grab’s pricing algorithm calculates fares based on factors including pick-up and drop-off points, route distance, as well as estimated journey time based on real-time traffic. It also adjusts prices based on real-time demand and supply of an area.

Finding the right balance for all parties is key to a thriving marketplace. Here are the principles that guide ours.


An agile ride platform ensures that both end-users and driver-partners benefit. Passengers should be able to get a ride when they need one while driver-partners see a steady stream of income opportunities on the platform.

For food delivery, our merchant-partners should have a robust platform to support sales transactions, and have the right training and processes to fulfill them. Our platform is engineered to assign a driver-partner the delivery with as little waiting time as possible, so they can complete each journey as efficiently as possible.

Whether it is allocating a ride to a commuter who is pressed for time or ensuring food gets to a consumer who cannot step away from work, users who choose to tap Grab’s services should be ensured of comfort, convenience and safety.


Our driver-partners need to be assured that they are fairly compensated for their efforts. Grab’s pricing and matching algorithms work in tandem to ensure that fares are acceptable to users to ensure demand, while offering drivers a sustainable source of income they can rely on.

We apply the goal of sustainability to the platform itself. For Grab to reinvest in its service and innovations, the platform must take advantage of our ecosystem of complementary services, to keep costs down and allow us to channel savings into building improvements.

Reinvesting in the platform allows us to build innovations such as our data dashboards which help merchant-partners plug gaps in their operations and produce better sales.

Our maps and real-time traffic signals optimise routes to keep journey times down and encourage safer driving habits.

We aim to constantly optimise our marketplace, to create bigger opportunities for all the communities we serve.

Komsan Chiyadis

GrabFood delivery-partner, Thailand

Komsan Chiyadis

GrabFood delivery-partner, Thailand

COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.

As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.

Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.