Grab Expands Partners for GrabRewards, SEA’s Largest Loyalty Programme
- GrabRewards expands network to more than 150 top-tier merchants across SEA
- Members of all tiers will now get exclusive and better rewards from Malaysian flagship partners such as AirAsiaGo, Juice Works, Domino’s Pizza and Watsons
- GabRewards partners sign up with Grab for access to SEA’s largest ecosystem of customers
Grab today expands their GrabRewards programme by drawing more than 150 merchants into its ecosystem of rewards partners. As such, Grab confirms its customer base’s appeal to merchants as one of the most popular apps in SEA. With 55 million mobile downloads, it opens up a new way for Grab merchant partners to market through the largest customer loyalty programme across Southeast Asia.
“This is an important step in the development of the GrabPay wallet,” says Jason Thompson, Head of GrabPay. “With our new expanded GrabRewards programme, we’ve created an ecosystem in which our customers stay loyal because a ringgit spent with Grab is more valuable than a ringgit spent elsewhere. For our partners, it’s exciting to see GrabPay become a real revenue driver. During our soft launch in the last month, a number of our merchant partners have hit their redemption targets four times over already.”
GrabRewards consists of four loyalty tiers: Platinum, Gold and Silver for Grab’s top riders, with all other passengers placed in the Member tier. Thanks to the updated reward partners catalogue, consumers across each tier will receive more targeted, exclusive and exciting rewards with flagship partners such as AirAsiaGo, Domino’s Pizza and Juice Works.
Grab offers great value beyond rides
Previously, partner rewards available on GrabRewards were universal and offers were standardized. With the new and improved GrabRewards, Platinum, Gold, Silver and general GrabRewards members now will receive exclusively targeted and relevant rewards that are more valuable and interesting to Grab users.
“At Grab, we want to create value with every ride taken – beyond providing safe and affordable transport, the points that passengers earn from their rides give them access to a wide range of popular and well-loved retail and lifestyle products that interest them,” says Jason. “In fact, users in Malaysia can earn up to 10x GrabRewards points when they pay for their rides with GrabPay,” he added.
The new and improved GrabRewards currently features the following F&B, hospitality, lifestyle and retail brands, travel and service-related apps as well as attractions and destinations:
- 1 Cup Power Juice from Juice Works for 1200 points
- 1 personal Domino’s pizza for 1400 points
- RM5 Watsons cash voucher for 725 points
- RM50 off hotel bookings via AirAisiaGo for 1500 points
- 1 set of Shiseido Waso travel kit for 3300 points
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