GrabCar and Breast Cancer Welfare Association join hands to beat breast cancer
#GrabitBeatit campaign aims to educate women on breast cancer prevention with regular self-examination Limited edition t-shirts available to raise funds for BCWA’s activities for breast cancer awareness Campaign is part of GrabCar’s continued championing of preventable women’s safety issues […]
- #GrabitBeatit campaign aims to educate women on breast cancer prevention with regular self-examination
- Limited edition t-shirts available to raise funds for BCWA’s activities for breast cancer awareness
- Campaign is part of GrabCar’s continued championing of preventable women’s safety issues
GrabCar is selling limited edition t-shirts to raise funds for Breast Cancer Welfare Association
KUALA LUMPUR, 30 September 2015– GrabCar, the app-based car with driver service powered by the MyTeksi mobile app, today launched #GrabitBeatit, a regional campaign to promote breast health awareness and educate women on the importance of self-examination and early detection to beat breast cancer, one of the most common cancers in women. This campaign is part of GrabCar’s continued focus on enabling women’s health and safety.
In support of Breast Cancer Welfare Association (BCWA), a local non-governmental organisation (NGO) championing breast cancer awareness, GrabCar is selling limited edition t-shirts designed by homegrown fashion brand Pestle and Mortar this month to raise funds to support BCWA’s activities to reach out to women in Malaysia and provide free breast examinations.
Personalities who are supporting this campaign include Datin Paduka Marina Mahathir, BFM’s Freda Liu, Kyoto Protocol’s Fuad, Capital FM’s Isabel Taye, Melinda Looi, Chef Nik Michael Imran, Jinny Boy, Grim Film’s Jared Lee, Patricia K, Lexie Rodriguez, Daphne Iking, Hitz.fm’s Arnold Loh, Christy Ng, WomenGirl’s Abby Latif and breast cancer survivor Sham Van Boonstra.
“We want to encourage women to prioritise their health and safety, particularly when there are options for preventive measures to be taken. For example, we have become a fundamental part of many women’s lives, allowing them to book transport from the comforts of their home or office and commute safely everyday,” said a GrabCar spokesperson. “With #GrabitBeatit, we hope women will consciously think about early detection of breast cancer – so that they can continue to lead active and fulfilling lives.”
Breast cancer has high cure rates when detected early. To encourage early screening, GrabCar is providing discounted rides to 15 breast cancer screening clinics from 12 to 31 October. Women in Malaysia can use the promo code ‘GRABITBEATIT’ when booking a GrabCar with the MyTeksi app.
According to the World Health Organization , breast cancer kills more than 500,000 women around the world every year. In resource-poor settings, usually the developing countries, a majority of women with breast cancer are diagnosed at an advanced stage of disease, resulting in low 10 to 40 per cent five-year survival rates. In comparison, the five-year survival rate for early localized breast cancer in settings where early detection and basic treatment are available and accessible exceeds 80 per cent.
BCWA president Prof Dr Zaharah Aiyub said, “It can’t be stressed enough that early detection saves lives. If a woman detects breast cancer at an early stage, it is easier to treat and less costly. We need to engage more people in a dialogue about breast cancer by sharing messages of hope and inspiration.”
Love boobs? So does cancer
The #GrabitBeatit t-shirts come with the cheeky tagline ‘Love boobs? So does cancer’ – to spur conversation around breast cancer and action for early detection. Each t-shirt is priced at RM30 and all proceeds from the sale will be donated to BCWA to support breast cancer awareness.
From 5 to 11 October 2015, consumers can purchase #GrabitBeatit t-shirts via the MyTeksi app by selecting the #GrabitBeatit fleet icon. GrabCar will deliver the t-shirts to consumers for free. Each t-shirt comes in a special Pink Kit, comprising a #GrabitBeatit instruction card for self-examination and badges.
The t-shirts are also available for purchase on Zalora’s website and in Pestle and Mortar’s stores from 12 to 31 October.
In the breast cancer awareness month of October, other #GrabitBeatit activities include:
- GrabCar rides to send women to breast cancer screening clinics
GrabCar is providing discounts of up to RM5 on rides to 15 breast cancer screening clinics from 12 to 31 October, with the promo code ‘GRABITBEATIT’ when booking a GrabCar. The list of breast cancer screening clinics can be found here: http://grabtaxi.com/myteksi/grabitbeatit/.
- Roving breast cancer awareness truck
Women can get free breast examinations on 14 October. Live updates on the truck locations will be posted on GrabTaxi’s social media channels and website: http://grabtaxi.com/myteksi/grabitbeatit/.
- Selfie contest to spread the word on early detection
From 12 to 31 October, consumers can take a photo in their #GrabitBeatit t-shirts to show their support for the cause, and encourage their friends and families to do preventive self-examinations. The six most creative photos will win shopping vouchers.
- Tips on how to conduct self-examination of breasts
These will be shared throughout the month on GrabTaxi’s Facebook Page: http://www.facebook.com/GrabTaxiSG
Buy a t-shirt, raise funds for cancer
- Launch the MyTeksi app. First-timers can download the app for free via Google Play, App Store or BlackBerry World.
- Select the #GrabitBeatit fleet icon.
- Pay via GrabPay, a cashless payment option within the app. First-time users can easily register their credit or debit card.
- Insert the delivery address in both the pick-up and drop-off fields.
- Input the number of t-shirts and the corresponding sizes in the Notes To Driver section.
- Select Book Now. Once confirmed, your t-shirt is on the way.
The #GrabitBeatit campaign is running concurrently in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In support of breast cancer awareness across Southeast Asia, consumers are encouraged to wear their t-shirts and share their photos by posting on social media with the hashtag #GrabitBeatit.
GrabCar is the preferred app-based car with driver service. Powered by MyTeksi, the leading on-demand transport app in Southeast Asia, GrabCar shares the same brand promises of Speed, Certainty and most importantly Safety. Passengers can book rides without hassle and at their convenience in just a few taps of their smartphones and tablets. GrabCar (Economy) is a wallet friendly option for your everyday ride and GrabCar+ (Premium) provides a more luxurious experience for the more discerning passenger. For more information, please visit: http://www.grabcar.com.
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