II. USE OF PERSONAL DATA
Grab uses your Personal Data for the purposes below. (“Purposes”). Additionally, if you use Grab in various capacities (for example, if you use multiple Services, or if you operate as a merchant/driver partner/delivery partner and a consumer, or user of Services across the Grab Group and Associates), we may link your Personal Data collected across your various capacities to facilitate your use of our Services and for the Purposes described below:
Providing services and features
Your Personal Data will be used to provide, personalise, maintain and improve our Platforms and Services. This includes using your Personal Data to:
- provide you with Services across our various business verticals, including within and across the Grab Group and Associates where relevant;
- create, administer and update your account;
- process, manage or verify your eligibility for or application of products, services, promotions, rewards and subscriptions;
- conduct due diligence checks, assess and monitor user risk profiles, and perform ongoing risk analysis to ensure compliance with regulatory and operational requirements;
- verify your identity and age (where necessary);
- validate your ride and process payments;
- offer, obtain, provide, facilitate, or maintain insurance or financing solutions;
- track the progress of your trip, detect abnormal trip variations and improve the accuracy and reliability of navigation services using data from your device;
- allow you to participate in the loyalty programmes or marketing activities organized by our merchant-partners and/or in collaboration with Grab;
- personalise your experience (such as to identify your preferences and recommend products and services relevant to you);
- make your experience more seamless (such as automatically filling in your registration information when you switch from one Service to another Service);
- perform internal operations necessary to provide our Services, including troubleshooting software bugs and operational problems, conducting data analysis, testing and research, monitoring and analysing usage and activity trends;
- protect the security or integrity of the Services and any facilities or equipment used to make the Services available;
- enable communications between our users;
- invite you to participate in our events, surveys and studies;
- enable our partners to manage and allocate fleet resources; and
- fulfil the services to you as a data processor, where you have provided consent to the data controller (i.e. the organisation you had purchased goods or services from, and for whom Grab is providing services on behalf of) for such services to be rendered.
In providing you with these services and features, we may use manual or automated means, including AI services. We strive to ensure the accuracy and reliability of our AI services, and whenever necessary, we may manually verify the outputs.
Safety and security
We use your data to ensure the safety and security of our Services and all users. This includes:
- screening driver and delivery partners before enabling their use of our Services;
- identifying unsafe driving behaviour such as speeding, harsh braking and acceleration; and providing personalised feedback to driver partners;
- verifying your identity when you log in to Grab;
- using gender information, for personalising your experience on our platform, such as same gender ride allocations;
- using device, location, profile, usage, in-carriage activities and other Personal Data to prevent, intervene, detect and combat fraud or unsafe activities;
- sharing the location and details of driver partners and passengers when the emergency button or the “Share My Ride” feature is activated; and
- monitoring compliance with our terms and conditions and policies.
User support
We use Personal Data to resolve user support issues. For example, we may:
- investigate and address concerns;
- monitor and improve our user support responses;
- respond to questions, comments and feedback; and
- inform you about steps taken to resolve user support issues.
Research, development and security
We may use the Personal Data we collect for testing, research, analysis, machine learning, and product development. This allows us to understand and analyse your needs and preferences, protect your Personal Data, improve and enhance the safety and security of our Services, develop new features, products and services, and facilitate the development of insurance and finance solutions.
Legal purposes
We may use the Personal Data we collect for legal purposes such as to:
- prevent, detect, investigate, resolve or prosecute fraud or crimes;
- comply with court orders or other legal, governmental or regulatory requirements;
- enforce our Terms of Service or other agreements; and
- enforce or protect our rights, interests or properties in the event of a claim, investigations, complaints or dispute in any jurisdiction.
Marketing and promotions
We may use your Personal Data to send you marketing communications relating to customised products or services (that may be of interest or relevance based on your profile), or Grab’s partners’, sponsors’ and advertisers’ products, services, events or promotions. For example, we may:
- send you special offers that may be of interest or relevance to you across all of Grab’s service offerings;
- send you alerts, newsletters, updates, mailers, promotional materials, special privileges, festive greetings; and
- notify, invite and manage your participation in our events or activities, including the publication of any photos or videos captured.
We may communicate such marketing to you by various means, where applicable (including by SMS, chat applications (e.g. WhatsApp, Telegram, LINE, Viber, WeChat, Zalo), push notification, call, and by email).
If you wish to unsubscribe from such marketing communications, please click on the unsubscribe link in the relevant email or message. Alternatively, you may also update your preferences in our App settings. Please note that while you may opt out of marketing or promotion communications, Grab may still send you account and / or service-related messages (such as two-factor authentication, information on your transactions, rewards, etc.).
User Published Content
If you choose to publish content (such as a review or comment) on the Grab Platform, it will be shown publicly along with your personal data (such as username, uploaded photo(s)), and other information you have included in your content. For more information, see our Review Guidelines.