Guideline on inappropriate and sensitive online content

Last modified: 26 February 2025

Introduction

Please read this Guideline on inappropriate and sensitive online content (also known as “Community Guideline”) (“Guideline”) carefully. By using our Service (as defined in our Terms of Service) you are deemed to have read, agreed and understood the applicable terms and conditions as published on www.grab.com as well as the provisions of this Guideline. If you do not agree to the terms and conditions of this Guideline, please do not use or continue using our Platform or Service. Where reviews are concerned, these Guidelines shall apply in addition to the Review Guidelines.  

To ensure that content on our platform brings a positive and beneficial experience for all Grab community members, please only share or post via our platform content that you have created or otherwise have the right to share and publish, in compliance with the applicable laws and moral principles. Grab reserves the right to remove any content which is not in compliance with this Guideline or our Terms of Service.

As a valued member of our Grab community, we trust that you have a good sense of what is appropriate to be shared /posted and what may not be. In case helpful, we set out below illustrative and non-exhaustive examples of inappropriate content that are strictly prohibited to be shared or published via our Services or otherwise on our Platform:

1. Obscene and Indecent Content

Content that is contrary to social and moral norms, common sense of decency and modesty. Such content includes, among others, any posts, messages, media or content containing nudity, sexually explicit content, lewd, indecent or vulgar content or sexual violence/crimes.

2. Content which is sensitive or prejudicial to public interests

Content that may be false or prejudicial to national security, public health or safety or which is not in compliance with relevant laws. Such content includes, but is not limited to, inappropriate content that (i) threatens or is prejudicial to national security, public order, public health or public safety; (ii) is political in nature or includes criticism of the Government or rulers; (iii) promotes undesirable traits such as supporting or expressing sympathy or support to terrorist acts or organisations; (iv) disregards the sensitivity of the community and social norms of the country in which the content is exhibited; (v) incites feelings of enmity between different groups; or (vi) depicts criminal and immoral activity.

3. Threatening, harassing, bullying or violent content

Content that promotes violence, or constitutes threatening, harassing or bullying behaviour, including: 

  • Content that contains threats of harm or violence (whether physical or psychological)
  • Use of derogatory language or slurs targeting a person’s race, ethnicity, gender, religion, or any other attributes
  • Language which has the tendency to annoy, harass, abuse or threaten
  • Advertisement of products such as weapons or which contains visuals like blood and injuries

4. Spam, Scam or False Content

Content that is deceptive, fraudulent, fake or contains a significant degree of inaccuracies or false or incomplete or misleading information or repeated, unsolicited or irrelevant messages. These include:

  • Fraudulent investment opportunities
  • Phishing attempts
  • Sale of replica products such as replica antiques, products that do not have the required approval or license from the relevant government agencies, ‘miracle’ products that promise for instance, great health.

 

Further, any claims made in an advertisement should stand against objective substantiation. Hence, obvious untruths, exaggerations or content that is likely to mislead will be considered inappropriate.

5. Content with Bad Language

Content with offensive, inappropriate, profane or crude language. Such content includes inappropriate naming of a product or food item or unsavoury description of a product.

6. Religious Content

Content that refers to a particular religion or contains the image of a religious personality whether past or current or which quotes religious texts to bolster the sale of a product. This category shall include advertisement of religious products.

7. Content with Children

Content which is aimed at young children or depicts visuals of children must be handled with more care and sensitivity as they are easily influenced, impressionable and less matured/developed in thinking. Such content includes depictions of a child engaging in a dangerous activity, displaying a child in a degrading manner or exploitation of children.

8. Content with Illegal/Prohibited/Regulated Products or Services

The following products are generally prohibited from being advertised or are otherwise considered inappropriate:

    • Cigarette, tobacco, and vaping products;
    • Illicit drugs (such as cannabis / marijuana products);
    • Alcoholic Products for underaged users;
    • Firearms, weapons, other explosive material/products designed to explode, and services which instruct/teach production/enhancement of such products including fireworks;
    • Marriage agencies and ‘friendship’ clubs;
    • Pornographic materials and sexual services;
    • Gambling;
    • Products with inappropriate wording such as t-shirts;
    • Fortune telling, astrology services;
    • Unlicensed medicine and health products (including medical devices);
    • Exotic meat, endangered animals and products of wildlife trafficking, illegal hunting and poaching of endangered species such as marine mammals, shark fins, rhino horns, ivory, deer musk, bear bile, tiger penis, and any similar products;
    • Unlicensed enterprises/products, including but not limited to money lending agencies, weight loss programmes, health supplements, shares and indices trading platforms, deceptive business practices such as Ponzi / pyramid schemes, multi-level marketing, guaranteed results, investment or trading services;
    • Cryptocurrencies, digital assets and forex trading;
    • Counterfeit or IP infringing products;
    • Specially controlled or dangerous drugs e.g. birth control pills;
    • Abortion services;
    • Surrogacy services.

9. Denigrating or Disparaging Content

Content should not have the aim of attacking or discrediting a party’s competitors. While comparison is good to promote vigorous competition, it should be based on the principle of fair competition instead of outright mockery, ridicule or attack.

10. Use of People in Advertisements

Content where there is the use of women and children (see Paragraph 7 above) should be handled with more care. Advertisements should not portray women as an object of sex or in an exploitative manner. People with disabilities should be portrayed in a positive light and racial profiling and discrimination must be avoided.

11. Satirical Content

An advertisement can be funny and satirical. However, extra care must be taken. It is advisable to avoid having well known public/political figures as the center of the joke. The list of such people includes government leaders, politicians, religious and community leaders, activists and competitor’s business leaders.

12. Unauthorized Use of Brands or Other Third Party Materials

Content that uses other parties’ assets such as registered trademarks or copyrighted images without appropriate prior approval.

13. Abuse of “Halal” Content

False content that reflects the product they are offering is Halal to attract consumers.

If you notice any inappropriate content on our Platform or otherwise being shown as part of our Services, please do not hesitate to immediately flag it to us for removal by completing the form in this embedded Help Centre page.

Grab reserves the right, in its sole discretion, to determine whether any content or message is in breach of this Guideline or violates any law(s) and/or regulation(s).

We reserve the right to add, amend or remove this Guideline at any time, without the need for prior notice. If you do not agree to any of the changes, you must stop using our Platform and Services. Please note that your continued use of our Platform and Services will mean that you have agreed and consented to any changes to this Guideline.

Komsan Chiyadis

GrabFood delivery-partner, Thailand

Komsan Chiyadis

GrabFood delivery-partner, Thailand

COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.

As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.

Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.