Shortened lag between ad view and purchase to seconds

For consumers facing heartburn and indigestion, quick relief is key. So in this campaign for Gaviscon, we made sure to deliver equally fast-acting results.

Timely ads that consumers would welcome

Leveraging dayparting, we prompted Grab users to get relief right after meal times, when they’re most likely to display symptoms. This thoughtful gesture towards consumers also boosted the ads’ effectiveness and likelihood of conversions.

Seamless checkout for immediate relief

Then, we made it extra easy for them to get their hands on some Gaviscon with just a few clicks taking them from the ad to the checkout page on GrabMart. This unique strategy combined both empathy for the consumer and efficient targeting to deliver excellent results for Gaviscon.

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Komsan Chiyadis

GrabFood delivery-partner, Thailand

Komsan Chiyadis

GrabFood delivery-partner, Thailand

COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.

As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.

Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.