Driving footfall to LANEIGE stores with Grab rewards

LANEIGE, a major skincare brand, wanted to drive in-store footfall and reach out to more beauty fans who fit their target audience profile. So, together, we launched a rewarding online-to-offline (O2O) sampling campaign.

Targeted likely consumers near a LANEIGE store

First, we leveraged Grab first-party data insights to target the most likely consumers with Native Image Ads. On the Grab home screen, they would see an ad for LANEIGE advertising an enticing redemption of Water Bank samples.


Incentivised in-person redemptions

Users simply had to click on the ad to receive an exclusive voucher which they could use to redeem Water Bank samples in-stores. Since 90% of users still make their final purchase in stores, this seamless omnichannel experience helped LANEIGE to reach out to potential audiences online while creating unlimited opportunities for upselling offline.  

Daniel Choi, Brand General Manager, LANEIGE, says, “GrabAds’ audience data was vital to the great results we achieved, allowing us to reach high quality customers who are LANEIGE’S target audience.”

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Komsan Chiyadis

GrabFood delivery-partner, Thailand

Komsan Chiyadis

GrabFood delivery-partner, Thailand

COVID-19 has dealt an unprecedented blow to the tourism industry, affecting the livelihoods of millions of workers. One of them was Komsan, an assistant chef in a luxury hotel based in the Srinakarin area.

As the number of tourists at the hotel plunged, he decided to sign up as a GrabFood delivery-partner to earn an alternative income. Soon after, the hotel ceased operations.

Komsan has viewed this change through an optimistic lens, calling it the perfect opportunity for him to embark on a fresh journey after his previous job. Aside from GrabFood deliveries, he now also picks up GrabExpress jobs. It can get tiring, having to shuttle between different locations, but Komsan finds it exciting. And mostly, he’s glad to get his income back on track.