If there is one thing that truly unites us all, it’s our immense love for food. Love for food is a quintessential Malaysian trait which evokes not just passionate debates but also unity no matter our background. Hence, kicking off the celebration of all things local is Grab’s Malaysia Day film! Aptly titled Malaysia’s Greatest Makan Hits, the film highlights the best of Malaysia’s local restaurants with more than 400 Grab Signatures merchant-partners being mentioned. To bring this to life, Grab has collaborated with a wide range of local talents from artists to singers and songwriters.
Adding to that, Grab is also amplifying this local creation via the #GreatestMakanHits challenge which will be launched on TikTok from 15th September 2021 onwards. The challenge will give Malaysians a chance to put their own creative spin on the song and dance, while being in the running to win amazing prizes for the most creative submission/post.
Paying Tribute to Malaysia’s Unsung Heroes
Other than highlighting Malaysians’ local favourite eats, Grab is also paying tribute to our driver and delivery-partner community for their acts of kindness and generosity – something that symbolises what it means to truly embody the Malaysian spirit.
With countless stories being shared on how our driver and rider community has brightened up consumers’ days, we wanted to bring these heartwarming stories to life. Therefore, we have collaborated with local artist Jon Tham, who has visualised these accounts in fun and quirky caricatures. The comic visuals are released in several installments – each themed with a different value that represents what it means to be Malaysian.
The first theme in this trilogy is thoughtfulness and generosity, and depicts small gestures that have made a difference in the lives of Malaysians: