What really goes on in the minds (and stomachs) of consumers? How did COVID-19 change their eating behaviours and the food delivery landscape as a whole? Are you missing out on opportunities in market? We’ll answer these and more in the Grab Next: Food Trends Report 2020/2021, where you’ll get:
Malaysians love their morning caffeine
Coffee and tea orders for breakfast grew by 6✕ in 2020 vs 2019.
Milk tea was a teatime favourite
Brown sugar milk tea took the prize, with 4 orders made every minute during teatime.
Showing off your food brings in more sales
Stores with food pictures showed as high as 3✕ growth in sales. Wow!