Enabling MSME Growth
Grab empowers micro, small and medium enterprises (MSMEs) merchant-partners to expand beyond their physical storefronts, by connecting them to demand, digital tools and financial solutions.
Grab’s Impact in 2025
856,000
MSMEs onboarded onto the Grab platform in 2025, +44% year-on-year
47%
of total MSMEs leverage two or more merchant solutions provided by Grab’s ecosystem to drive growth
1 in 4
MSMEs use Merchant AI Assistant, achieving an average +15% uplift in Gross Merchandise Value
Accelerating Growth and Resilience for Merchant-Partners
Market Access & Omnichannel Growth
Grab helps merchant-partners scale their business online with features such as Group Orders and GrabMore. We also encourage customers to visit the physical stores of merchant-partners with dine-out deals and reservations.
We also provide multiple marketing channels and tools to increase discoverability, from self-serve ad managers to curated discovery programmes.
Operational Excellence & Digital Enablement
Grab’s Merchant AI Assistant supports merchant-partners with AI-optimised marketing, menu management, and operational improvements. Our integrated payment suite, offering everything from POS integration to flexible "PayLater" options help improve merchant cash flow and consumer checkout speed.
Financial Access & Risk Protection
We provide MSMSEs with quick access to working capital for businesses through Merchant Cash Advance and bespoke protections through insurance products like Grab Business Cover.
From Family Recipe to Citywide Recognition
Founded on a 50-year-old family recipe, Mylene Estrella and her daughter leveraged GrabMerchant tools to expand from a local bake shop to a 17-store enterprise. By integrating Grab’s Marketing Manager for targeted customer acquisition and securing a Grab business loan for expansion, the store earned Grab’s 5-Star Eats badge
“Grab marketing tools and financial support allowed us to scale our family treasure into a recognised brand.”
Grab Merchant-Partner and Owner of Mylene’s Ensaymada and Banana Cake
The Philippines
Greener hills, brighter homes: restoring forests and cutting emissions across Vietnam
Singapore Grab users support the country’s first large scale seagrass nursery
How we’re making short-term loans more accessible for Grab merchant-partners
