MyTeksi continues to recognise the dedicated taxi drivers and their contribution
KUALA LUMPUR, 1 July 2015 – Moving the economy one kilometer at a time, taxi drivers all around the world are known for their devotion to ensure their consumers reach their destinations on time. However, most are left unappreciated although they strive through long hours, sacrificing personal needs.
In honour of their undivided effort and dedication, MyTeksi has taken the lead to champion taxi drivers through its latest campaign, the “Driver Swap” campaign, presented by its socially sound project, the “Good Surprise Taxi”, in conjunction of the holy month of Ramadan.
For one day, MyTeksi management led by General Manager Jaygan Fu, Marketing Head Vincent Tan and Sales Manager Andrew Yong swapped roles with three MyTeksi drivers to go behind the wheels. MyTeksi teamed up with the drivers’ families to make the surprise even more meaningful. The touching exchange and reactions were recorded into a 3-minute video that has gone viral.
The campaign is a simple yet meaningful initiative, which aimed to recognise fellow taxi drivers who are less privileged to spend quality family time due to their erratic and long working hours and distanced location.
Small Gesture, Lifetime Memories
“Taxi drivers are truly genuinely dedicated and hardworking people. They do it for their families. The downside to it is that they’re unable to spend time with them. At MyTeksi, we believe that taxi drivers as a whole deserve a break to spend time with their families. It was a wonderful feeling to be able to bring them together, to be part of their cherished memories,” said MyTeksi General Manager, Jaygan Fu.
“With the success of this campaign, we are positive to see more initiatives such as these, which we trust is a tremendous boost of confidence to our cabbies,” Fu added.
For Mohd Hajar Seman, 56, Jauriah Binti Mohd Noor, 58, and Muszaidi Bin Mustafar, 43, it was just another working day. They thought they were carrying out regular MyTeksi jobs, unaware of the surprise that laid ahead.
Muszaidi was among two other drivers who were part of this “Driver Swap” campaign based in Klang Valley, away from his family who lives in Johor, whom he sees only twice a year due to the high cost of travel. Surprise turned to happy tears when he saw his wife and two sons waiting for him. He expressed, “It is something I have never thought would happen in my life. My contribution to MyTeksi has been always a duty and to receive a reward such as this leaves me absolutely speechless except a heartfelt ‘thank you’ for this gratifying gesture”.
For retiree Mohd Hajar and lady driver Jauriah, they were relieved from their duties for an entire day to be with their families. The two families soaked in the day at recreational sites Sunway Lagoon Theme Park, Bandar Sunway and Kemensah Waterfall, Ampang.
MyTeksi “Driver Swap” was conceptualised by ensemble worldwide, the new creative think-tank of IPG Mediabrands. Chan Woei Hern, Executive Creative Director said, “We couldn’t have pulled Good Surprise Taxi off without MyTeksi’s help. The planning and coordination involved required them to take on roles as co-creators. And that’s what we love about MyTeksi, because almost every project, we work together as partners instead of the usual client-vendor relationship”
Founded in 2011, MyTeksi is Malaysia’s number one on-demand transport app, giving passengers a great #TakYahMafan experience in their taxi rides while enlivening their main pillars, “Safety, Certainty and Speed”. As a startup with a social mission, they continuously sustain social elements in all their activities with their drivers.
MyTeksi is familiar for their “Rides to Books” campaign in collaboration with Popular Bookstore, “Good Surprise Taxis” projects and most recently held “MyTeksi Day”, which has touched the lives of many Malaysians, of all ages. Recently, MyTeksi also invested RM4.5 million into an Elite Driver Program that aims to reward and care for its best drivers.
MyTeksi’s mission is to revolutionise the transportation industry in Southeast Asia. Runner-up in the 2011 Harvard Business School Business Plan Contest, its core product is an on-demand dispatch service with GPS-enhancements, allowing passengers to hail the nearest available taxi, car or motorbike with extreme ease. MyTeksi’s social mission is to revolutionise public transport and significantly improve the lives of drivers and passengers in the communities we serve. We aim to improve the incomes and quality of life of drivers; and provide safety, speed and certainty to passengers.
Since its founding in 2012, tens of thousands of drivers have been using the MyTeksi smartphone-based technologies to receive bookings in Malaysia, Philippines, Vietnam, Thailand, Indonesia and Singapore. With over 4.8 million downloads of the MyTeksi mobile app around the region and 10 bookings per second, MyTeksi has become the market leader in Southeast Asia. Passengers can download the app to book rides on their smartphones and tablets (iOS: http://bit.ly/grabtaxi-iOS, Android: http://bit.ly/grabtaxi-Androidblackberry. For more information, please visit: http://www.grabtaxi.com.
For further information, please contact:
RallyBuzz (a company part of IPG Mediabrands)
Tel: 03 – 79666118 / 012 – 6914945
Tel: 03 – 79666118 / 016 – 2626446
Tel: 03 – 79666118 / 012 – 3280750