Largest Southeast Asian taxi-booking mobile app held the first and largest driver carnival
KUALA LUMPUR, 28 March 2015 – For the first time ever, 2,000 taxi drivers and their families attended a fun-filled carnival organised in their honour by taxi booking mobile application MyTeksi.
The first of its kind MyTeksi Carnival is an event dedicated to taxi drivers in Malaysia, to celebrate their hard work and dedication. MyTeksi Sdn Bhd General Manager, Jaygan Fu said the carnival was MyTeksi’s way of thanking drivers and allowing them to let their hair down.
“It’s a great way to invigorate ties with existing MyTeksi drivers and connect with new ones. We got to know our drivers better and at the same time it was a bit of fun for them and their families,” said Fu.
“We know it’s not easy being a taxi driver with the long hours on the road and away from their family. Today they get to relax and amuse themselves,” Fu added.
The MyTeksi Carnival is also a large scale “career day” for drivers, encouraging all new drivers to register with MyTeksi.
Founded in July 2011, MyTeksi is a for-profit social startup with a mission to revolutionise the taxi industry. Runner-up in the 2011 Harvard Business School (HBS) Business Plan Contest, its core product is a taxi-dispatch service with GPS-enhancements, allowing passengers to hail the nearest taxi with extreme ease.
In Malaysia, where this taxi booking mobile application originates, the “MyTeksi” brand is used. However, the “GrabTaxi” brand is being used regionally outside of Malaysia.
Since the app was launched to the Malaysian public in June 2012, thousands of taxi drivers have been using the MyTeksi smartphone-based technologies to receive bookings. In Malaysia, MyTeksi currently serves Klang Valley, Putrajaya and Cyberjaya, Seremban, Malacca, Johor Bahru, Kuching, and Penang.
Passengers can download the app to book taxis on their smartphones and tablets (iOS: http://bit.ly/myteksi-ios, Android: http://bit.ly/myteksi-android, Blackberry: http://bit.ly/myteksi-blackberry and Windows: http://bit.ly/myteksi-windows).
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