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Grab Expands Partners for GrabRewards, Southeast Asia’s Largest Loyalty Programme

Grab, the leading on-demand transportation and mobile payments platform, today announced the launch of its new expanded GrabRewards programme.

  • New network of more than 150 top-tier merchants across Southeast Asia, incl. AirAsiaGo, Deliveroo and Spotify partner with Grab for access to Southeast Asia’s largest ecosystem of customers
  • Members of all tiers will now get exclusive and better rewards from flagship partners such as Cinemaxx, Old Town White Coffee, and MatahariMall

Indonesia, 20 September 2017 Grab, the leading on-demand transportation and mobile payments platform, today announced the launch of its new expanded GrabRewards programme. By drawing more than 150 merchants into its ecosystem of rewards partners, Grab confirms its customer base’s appeal to merchants as one of the most popular apps in Southeast Asia. With nearly 60 million mobile downloads, it opens up a new way for Grab merchant partners to market through the largest customer loyalty programme across Southeast Asia.

“This is an important step in the development of the GrabPay wallet,” says Jason Thompson, Head of GrabPay. “With our new expanded GrabRewards programme, we’ve created an ecosystem in which our customers stay loyal because a rupiah spent with Grab is more valuable than a rupiah spent elsewhere. For our partners, it’s exciting to see GrabPay become a real revenue driver. During our soft launch in the last month, a number of our merchant partners have hit their redemption targets four times over already.”

Greater value beyond rides

GrabRewards consists of four loyalty tiers: Platinum, Gold and Silver for Grab’s top riders, with all other passengers placed in the Member tier. Thanks to the updated reward partners catalogue, consumers across each tier will receive more targeted, exclusive and exciting rewards with flagship partners such as Cinemaxx, Old Town White Coffee, and Matahari Mall.

“At Grab, we want to create value with every ride taken – beyond providing safe and affordable transport, the points that passengers earn from their rides give them access to a wide range of popular and well-loved retail and lifestyle products that truly matter to them,” says Jason. “With as little as a week’s worth of rides to and from work, our loyal GrabPay users will be able to get valuable benefits like movie tickets and free meals,” he added.

“Grab platform is a means of connecting and providing access – not just to products and services but to the things that matter to them and GrabRewards is our way to say ‘thank you’ to our passengers for trusting us. We have listened to customers, and we are delighted to have made GrabRewards is even more exciting for them through the expanded network of merchants.” said Mediko Azwar, Marketing Director of Grab Indonesia.

Start Earning GrabRewards Points Today

  • Earn more by traveling with Grab: Points are awarded for every rupiah spent on GrabCar, GrabBike, GrabTaxi, and GrabShare rides.
  • Level up faster with GrabPay: Passengers earn double the points when they pay with GrabPay.
  • Look out for boosters: Look out for special boosters, which everyone loves. For example, a 2x booster means you get double the points when you travel.
  • Collect points across Southeast Asia: Passengers can earn points on-the-go as GrabRewards is available in the seven countries and 112 cities that Grab operates in.
  • Don’t let them go to waste: Be sure to redeem GrabRewards points for special discounts and rewards before they expire.

To learn more about GrabRewards, visit:

Grab serves more than 3 million customers every day and the #1 on-demand transportation platform in Southeast Asia with a market share of 95% in third-party taxi-hailing and 72% in private vehicle hailing. According to TNS, a global market research firm, in Indonesia, Grab is the brand that is used most often compared to other ride-hailing apps and taxi booking apps[1].

[1] According to TNS, a global market research firm, in Indonesia, nearly half (47%) of consumers surveyed used Grab’s services most often. Only 3% of consumers use the taxi-booking application of a traditional taxi operator most often.

About Grab

Grab is Southeast Asia’s leading on-demand transportation and mobile payments platform. Grab solves critical transportation challenges to make transport freedom a reality for 620 million people in Southeast Asia. Grab’s core product platform includes transport solutions for drivers and passengers with an emphasis on convenience, safety and reliability, as well as its proprietary mobile payments platform, GrabPay, which is increasing access to mobile payment solutions for millions of Grab riders and drivers across Southeast Asia and deepening financial inclusion in the region. In Indonesia, Grab’s network of 500,000 agents is helping the unbanked and underbanked utilize GrabPay’s platform to participate in the digital revolution. Grab currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand, Vietnam, and Myanmar.

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