Grab and Ministry of Tourism Boost Local Destinations through Iconic Transportation Services
Grab, the leading everyday super app in Southeast Asia, and the Ministry of Tourism of the Republic of Indonesia launched a breakthrough innovation of iconic hyperlocal transportation services in Indonesia with the presence of GrabBajay in Jakarta, GrabBetor in Medan and GrabBentor in Gorontalo.
- Grab collaborates with the Ministry of Tourism to offer hyperlocal transportation services such as GrabBajay in Jakarta, GrabBetor in Medan and GrabBentor in Gorontalo.
- This hyperlocal transportation service will become a tourism attraction in itself that can boost the number of visits to local destinations, adding a unique and interesting experience for tourists.
- By improving the quality of local transportation and digital technology support, Grab and the Ministry of Tourism aim to improve driver-partners’s welfare as well as the economic impact to the tourism destinations.
Jakarta, June, 24, 2019 – Grab, the leading everyday super app in Southeast Asia, and the Ministry of Tourism of the Republic of Indonesia launched a breakthrough innovation of iconic hyperlocal transportation services in Indonesia with the presence of GrabBajay in Jakarta, GrabBetor in Medan and GrabBentor in Gorontalo. This breakthrough innovation is part of an ongoing collaboration between Grab and the Ministry of Tourism to support the ‘Wonderful Indonesia’ campaign as well as provide a unique experience for the 20 million foreign tourists targeted to arrive this year. By using GrabBajay, tourists can travel around Jakarta, visit shopping areas and the cultural centers of the capital. With GrabBetor and GrabBentor, travellers can enjoy unique areas within Medan and Gorontalo respectively.
“Indonesia is a country known for its rich culture and natural beauty with ‘Wonderful Indonesia’ becoming a sustainable initiative from the Ministry of Tourism to promote these tourism destinations. We really appreciate Grab’s ongoing partnership to support ‘Wonderful Indonesia’ by improving the quality of local iconic transportation services that can give new and unique experiences to attract tourists. Hopefully, with the support of technology, we can bring more tourists to visit these wonderful destinations,” said Arief Yahya, the Minister of Tourism of the Republic of Indonesia.
According to the Ministry of Tourism’s data, there were around 1.3 million foreign tourists that visited Indonesia in April 2019. This is an increase by 0.11% compared to April 2018. Thus, with around 11,000 bajay (three-wheeler gas-fueled vehicles) operating in Jakarta, the quality improvement of this hyperlocal transportation will potentially give more value to tourism destinations, allowing tourists to enjoy a unique experience during their visits.
“We are very pleased to continuously collaborate with the Ministry of Tourism to bring our technology to support Indonesian’s attractive and culturally rich destinations. By utilizing technology, we would like to improve the quality of this iconic local transportation service that can be enjoyed by local and foreign tourists alike easily and comfortably. Through this collaboration, we hope that we can boost tourism in Jakarta and other areas in Indonesia,” said Ridzki Kramadibrata, President of Grab Indonesia.
Last year, Grab also launched #JelajahIndonesiaLebihDekat campaign with the Ministry of Tourism to provide a safe and comfortable travel experience for tourists who visits Indonesia. This time, Grab sees a great potential in Indonesia’s tourism by integrating the bajay and other unique local transportation vehicles with Grab’s technology. Through this GrabBajay feature, Grab would like to increase driver-partners and bajay owners’ income by improving productivity. In addition, by providing unique, fast, safe, comfortable and affordable transportation solutions for tourists, communities around tourism destinations can also get an economic boost from these visits.
As an everyday super app, Grab is committed to provide transportation solutions that can have positive impacts for driver-partners and customers. By collaborating with the Ministry of Tourism, the presence of GrabBajay, GrabBetor and GrabBentor in their respective areas can be an attractive solution for local and foreign tourists.
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