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GrabBike and LOVEPINK Join Hands to Beat Breast Cancer

– #GrabItBeatIt campaign aims to educate women on breast cancer prevention with regular self-examination – Limited edition t-shirts available to raise funds for breast cancer awareness activities – Campaign is part of GrabBike’s continued championing of preventable women’s safety issues […]


– #GrabItBeatIt campaign aims to educate women on breast cancer prevention with regular self-examination
– Limited edition t-shirts available to raise funds for breast cancer awareness activities
– Campaign is part of GrabBike’s continued championing of preventable women’s safety issues

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JAKARTA, 1 October 2015 – GrabBike, the app-based motorcycle taxi service powered by the GrabTaxi mobile app, today launched #GrabItBeatIt, a regional campaign to promote breast health awareness and educate women on the importance of self-examination and early detection to beat breast cancer, one of the most common cancers in women. This campaign is part of GrabBike’s continued focus on enabling women’s health and safety.

In support of LOVEPINK a local non-governmental organisation (NGO) championing breast cancer awareness, GrabBike is selling limited edition t-shirts designed by a fashion brand Pestle and Mortar to raise funds to support LOVEPINK activities to reach out to women in Indonesia.

“We want to encourage women to prioritise their health and safety, particularly when there are options for preventive measures to be taken. For example, we have become a fundamental part of many women’s lives, allowing them to book transport from the comforts of their home or office and commute safely everyday”, said Kiki Rizki, Country Head Marketing, GrabTaxi Indonesia “With #GrabItBeatIt, we hope women will consciously think about early detection of breast cancer – so that they can continue to lead active and fulfilling lives.”

In Indonesia, breast cancer is the second most common type of cancer among women after cervical cancer and afflicts 1 in 8 women in their lifetime. Breast cancer has high cure rates when detected early, and GrabBike is providing a month long free/discounted rides to women who wants to have early detection, as well as those who already detected to breast cancer and would like to have regular check-up and/or treatment. Women in Indonesia can use the promo code ‘xxx’ when booking a GrabBike with the GrabTaxi app.

Tips on how to conduct self-examination of breasts will also be shared on GrabTaxi’s Facebook Page: [insert URL]

According to the World Health Organization , breast cancer kills more than 500,000 women around the world every year. In resource-poor settings, usually the developing countries, a majority of women with breast cancer are diagnosed at an advanced stage of disease, resulting in low 10 to 40 per cent five-year survival rates. In comparison, the five-year survival rate for early localized breast cancer in settings where early detection and basic treatment are available and accessible exceeds 80 per cent.

LOVEPINK spokesperson, xxxx said, “It can’t be stressed enough that early detection saves lives. More than 90 per cent of women diagnosed with breast cancer survive. We need to engage more people in a dialogue about breast cancer by sharing messages of hope and inspiration.”

2 WHO Position Paper on Mammography Screening

Waspada Kanker, Cintai Payudara Kamu

The #GrabItBeatIt t-shirts come with the strong tagline ‘Waspada Kanker, Cintai Payudara Kamu’ – to spur conversation around breast cancer and action for early detection. Each t-shirt is priced at Rp. xxxx and all proceeds from the sale will be donated to LOVEPINK to support breast cancer awareness.

During the Jakarta Goes Pink event on October 4, 2015, customer and public in general attending the event can directly purchase #GrabItBeatIt t-shirts. As many as xxxx t-shirt will be available at the event.

Jakarta Goes Pink is an annual fun walk event conducted by LOVEPINK as an appreciation for its support group which has continuously assisting the community side by side to amplify early detection as well as accompanying the affected ones to have regular check-ups and treatment sessions.

In the breast cancer awareness month of October, other #GrabItBeatIt activities include:

  • Active participation in Jakarta Goes Pink event
    GrabBike is supporting Jakarta Goes Pink organized by LOVEPINK by giving 1,000 free rides for the participants to and from the venue. A line up of 100 bikers with special pink jacket will also escort the fun walk. The special designed t-shirt will also be sold in the event.
  • GrabBike provides free rides for breast cancer examination
    Free/discounted GrabBike rides for those who are joining LOVEPINK community to have early detection examination, regular check-up, as wel as treatment. The support will last throughout the month of October with the promo code ‘xxx’ when booking a GrabBike.
  • Selfie contest to spread the word on early detection
    Customers can take a photo in their #GrabItBeatIt t-shirts to show their support for the cause, and encourage their friends and families to do preventive self-examinations. The most creative photos will win [insert prizes].

The #GrabItBeatIt campaign is running concurrently in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. In support of breast cancer awareness across Southeast Asia, customers are encouraged to wear their t-shirts and share their photos by posting on social media with the hashtag #GrabItBeatIt.


About GrabTaxi

Founded in July 2011, GrabTaxi’s mission is to revolutionize the taxi industry in Southeast Asia. Since the app was launched in 2012, over 126,000 drivers have been using smart phones equipped with GrabTaxi sophistication to accept bookings in Malaysia, Singapore, Indonesia, The Philippines, Thailand and Vietnam. GrabTaxi began as a taxi app but has diversified its product offering to include GrabBike and GrabBike; available via the GrabTaxi app. GrabBike is a private hire vehicle service currently available in Malaysia, Singapore, Indonesia, Thailand, The Philippines and Vietnam. GrabBike is a motorbike taxi booking service that was launched in Vietnam, Indonesia and Thailand. The GrabTaxi app has been downloaded for more than 6.9 million times and is the market leader in Southeast Asia. Passengers can download the app to book rides on their smartphones and tablets (iOS: http://bit.ly/grabtaxi-iOS, Android: http://bit.ly/grabtaxi-Android and Blackberry: http://bit.ly/grabtaxi-blackberry. For more information, please visit: http://www.grabtaxi.com.


Media contacts:

Adhitya Zainuddin
Communications Manager GrabTaxi Indonesia

Tel: +6281317172440

Email: adhitya.zainuddin@grabtaxi.com

Dadang Nugraha
R&R PR Consultant
Tel: +62816893774
Email: dadang@rikadanrekan.com

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