Grab Connects Young Talents with Their Passion for Fashion through Jakarta Fashion Week 2018
Grab, Southeast Asia’s leading ride-hailing and mobile payments platform, proudly wrap-up-in during the Jakarta Fashion Week (JFW) 2018, the biggest annual fashion event in Southeast Asia. During this event, Grab embraces a theme “Grab with Gusto!” to perfectly reflects its social mission to connect people not only from point-to-point, but also with what matters to them, including their passions.
- Grab serves as the official transportation partner for Jakarta Fashion Week (JFW) 2018, providing a safe, convenient, and seamless transportation for the biggest fashion event in Southeast Asia, Jakarta
- With a theme “Grab with Gusto!”, Grab supports and enables people to get connected with things they are passionate the most, fashion
- During this event, Grab collaborates with Rani Hatta, an Indonesian fashion designer, to provide bigger opportunity and wider exposure to young talented designers, through GrabBike jacket design competition
Jakarta, 24 October 2017 – Grab, Southeast Asia’s leading ride-hailing and mobile payments platform, proudly wrap-up-in during the Jakarta Fashion Week (JFW) 2018, the biggest annual fashion event in Southeast Asia. During this event, Grab embraces a theme “Grab with Gusto!” to perfectly reflects its social mission to connect people not only from point-to-point, but also with what matters to them, including their passions.
Besides serving as the official transportation partner to provide a safe, comfortable, and hassle-free ride experience to and from Senayan City Mall, Grab is also holding a competition for young talented designers to redesign its GrabBike jacket and collaborate with Rani Hatta to give mentoring for the finalists of this competition. This activity aims to appreciate their passion and showcase Indonesians unique potential in the fashion industry to the wider audiences.
Mediko Azwar, Marketing Director of Grab Indonesia said, “Providing the platform for these young designers is an extension of one of our core values, which is passion. Our passion is what has brought Grab to what it is today, and this competition nurtures these young designers’ true passion for art and fashion. A very recognizable object in its own right, GrabBike rider jacket is also a form of pride of our driver partners who deliver best customer experience, every single day. We encourage the young designers to interpret this pride into an elevated form of art, and I would like to congratulate the winner for embodying Grab’s values in the most forward thinking design. We hope that the mentorship prize help the winner sharpen their skills in fashion design.”
The GrabBike jacket design competition has been conducted since 6 October 2017 and six finalists from 87 entrants have already been selected. The winner will be announced after the finalists showcase their design on the runway tonight at 7 PM at the Main Atrium of Senayan City Mall, Jakarta. To enliven the moment, Mediko Azwar, Marketing Director of Grab Indonesia, Rani Hatta, Indonesian Fashion Designer, Ai Syarif, Creative Advisor Jakarta Fashion Week, Zoey Rasjid, Publisher of the leading Indonesian men magazine – The Folio, and Deden Siswanto, Indonesian fashion designer will be attended the event and simultaneously become the judges of the competition.
Rani Hatta, Indonesian fashion designer, said, “I feel honored and delightful to be the mentor as well as one of the judges of GrabBike jacket design competition. Through this collaboration, we want to appreciate and empower young talented designer with their tremendous creative idea to redesign the GrabBike jacket as part of raising local designer and show that they have great talent and able to compete globally. JFW has become a platform for fashion enthusiast to enjoy the current fashion trend. I believe that this year’s show will fulfill the dreams of many players in the local creative industry to make Indonesia as one of the world’s major destination for fashion.”
The winner of GrabBike jacket design competition will receive various exclusive prizes from Grab, including:
- Each jacket design from six finalists will be published on Fashion Pages in prominent Indonesian fashion-lifestyle magazine, such as Dewi, Femina, Grazia, Girl, and The Folio.
- The winner will receive cash worth of IDR 10,000,000 from Grab and his/her design will be produced in mass production.
- The winner will stand a chance to get mentoring from Rani Hatta, Indonesian fashion designer during consummate the GrabBike jacket.
Grab is always committed to inspire people and encourage them to follow their passions and do it with gusto, while Grab helps connecting it to them. Hence, whatever your passion and love is, Grab With Gusto!
Grab is Southeast Asia‟s leading on-demand transportation and mobile payments platform. Grab solves critical transportation challenges to make transport freedom a reality for 620 million people in Southeast Asia. Grab‟s core product platform includes transport solutions for drivers and passengers with an emphasis on convenience, safety and reliability, as well as its proprietary mobile payments platform, GrabPay, which is increasing access to mobile payment solutions for millions of Grab riders and drivers across Southeast Asia and deepening financial inclusion in the region. In Indonesia, Grab‟s network of agents is helping the unbanked and underbanked utilize GrabPay‟s platform to participate in the digital revolution. Grab currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand, Vietnam and Myanmar. For more information, please visit: http://www.grab.com
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