Grab and Tinder Partner to Spark New Connections with a Chance to Meet Your Favorite Influencer
Mark your calendars: Grab, Southeast Asia’s leading technology company, is partnering with Tinder, the world's leading social app for meeting new people, to let you share a ride with your favorite internet personalities
- Tinder’s first partnership in Southeast Asia taps on Grab’s platform to encourage people to spark new connections on their rides
- “Share Your Rides & Meet Your Match” introduces Tinder’s Top 10 Influencer in Indonesia for a chance to share a ride with GrabShare
Jakarta, 11 April 2017 – Mark your calendars: Grab, Southeast Asia’s leading technology company, is partnering with Tinder, the world’s leading social app for meeting new people, to let you share a ride with your favorite internet personalities.
Key in the promo code “GRABIDTINDER” and book a GrabShare ride on 11-15 April 2017 via Grab app. You may be in for a pleasant surprise, as you may end up sharing a ride with one of Tinder’s Top 10 influencer , such as Devina Aureel, Erica Putri, Rikas Harsa, Jonathan End, and many more.
All you need to do is to watch out for content on Grab social platforms to find out more about these influencers, because you might just be sharing a ride with them!
Here’s how it works – during the program period, the “Share Yor Ride & Meet Your Match” activation will have two of Tinder’s Top 10 Personalities roving in a GrabShare and picking up selected passengers respectively per day from 09:00 AM – 05:00 PM in Grand Indonesia shopping mall. You can take this opportunity to get to know your favourite influencer while riding to your destination of choice. On top of that, you can also stand a chance to win fascinating prize such as shopping voucher of IDR500,000 by engaging in fun games during the rides.
The rides will be filmed, and the most interesting and fun moments will be captured on video and shared on the Grab Facebook page from 24 April 2017.
Spark new connections while on the go
Tinder’s first partnership in Southeast Asia puts the spotlight on Grab’s ride services and strong reputation for delivering safe rides, so everyone can enjoy a safe online and offline environment for sparking new connections with people in the same city.
“Grab is a brand that delivers more than just rides and is all for creating memorable experiences for our passengers”, said Cheryl Goh, Grab’s Vice President for Marketing.
“Tinder is a platform for meeting new people, “ said David Wyler, VP of Global Partnerships at Tinder. “Our simple user interface makes it easy to meet people anywhere. We wanted to provide an opportunity for our users to connect with some of their favourite social media influencers and still get to their next meeting on time. Grab is the perfect partner to make this happen.”
Meet Tinder’s Top 10 Personalities
Devina Aureel is an influencer and indovidgram with a fun personality. She often posts fun and interesting videos in short duration in her Instagram account thus attracting people’s attention. Devina also has a personal Youtube account, showing her daily lifestyle.
Erica Putri is an Indonesian actress and model. She is one of the casts on Indonesian serial TV show Tukang Bubur Naik Haji, Perempuan di Pinggir Jalan on RCTI. She gains her popularity due to her characters in Jodohku and Orang-orang Kampung Duku TV show. In addition, she is also the model of oil product advertisement.
Nina Kozok is the first Indonesian model who got a chance to join in Victoria’s Secret Angels model. Initially she was an employee at Apple, then she was supported by her family and co-workers to move to the modelling industry. Several beauty products advertising she has been involved including Pond’s and Citra. She is also a model of D’Masiv and Noah video clips.
Merdi Octavia is Indonesian actress and model. She started her career as a cover girl of Gadis Magazine 2010 as well as Sunsilk Hair 2010. Her career also supported by her involvement in several TV serial (FTV) and sinetron, including Kabayan and Tendangan Langit.
Almintari Fira is a beauty vlogger and makeup artist. She always posts her inspiring beauty content in her personal Instagram and Youtube account in which already gained 42,176 subscribers. Her Youtube content is ranging from beauty tips, makeup tutorials, beauty product reviews, and her daily lifestyle.
Rikas Harsa is a Traveller and Presenter / Host. He started to be known after winning the L-Men of the year 2010. Afterwards, he cast in several TV series and he is also a host of My Trip My Adventure program in TransTV.
Jonathan End is an architect, lifestyle and travel blogger. He also has a passion in digital world, including social media. He always shares useful and inspiring lifestyle content, including music festivals and travel scenes in his personal Instagram account to steal his followers’ attention.
Reza Ferdian Sadha is a Youtuber and comedian. He is one of the casts of LastDay Production, an Indonesian-based YouTube channel which established in 2014. His career is supported by his fun and attractive Youtube content. He often creates short movies ranging from parody videos, tips and trick, game challenges, and vlog.
Shandy Koo is a Youtuber and one of the casts of LastDay Production, an Indonesian-based YouTube channel established in 2014. On top of that, he also has his own Youtube channel with more than 17 thousands subscribers. His Youtube channel covers short movies, comedy story lines, tips & trick, game challenges, as well as his daily lifestyle.
Reggy Alexander is a fashion, lifestyle & travel influencer, as well as a model. He is known as one of the personnel of a boyband group FAME.
“Share Your Ride & Meet Your Match” is running out in five markets – Singapore, the Philippines, Vietnam, Malaysia and Indonesia – in three phases starting today. For more information, please visit http://grb.to/GrabXTinder.
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Grab is Southeast Asia’s leading ride-hailing platform. Grab solves critical transportation challenges to make transport freedom a reality for 620 million people in Southeast Asia. Grab’s core product platform includes commuting solutions for drivers and passengers with an emphasis on convenience, safety and reliability, as well as its proprietary mobile payments platform, GrabPay. Grab currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand, Vietnam and Myanmar. For more information, please visit: http://www.grab.com.
Launched in 2012, Tinder is the world’s leading social app for meeting new people backed by 110 million downloads to date. With its global reach, people in all 196 countries around the world are swiping right to connect with others, making it a top 10 lifestyle app in more than 110 countries. Every day, 26 million matches are made on Tinder worldwide with more than 20 billion matches made to date.
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