Grab and LaLiga Team Up for Once-in-a-Lifetime Experience in Spain
Grab, the leading on-demand transportation and mobile payments platform in Southeast Asia, today announced it has become the official Southeast Asian partner of LaLiga, the top professional football division in Spain
Lucky passengers get to watch the legendary El Clásico game between Real Madrid C. F. and FC Barcelona live at Camp Nou in Barcelona, Spain
Jakarta, 12 March 2018 – Grab, the leading on-demand transportation and mobile payments platform in Southeast Asia, today announced it has become the official Southeast Asian partner of LaLiga, the top professional football division in Spain. Through the partnership themed “Score the Most Goals”, lucky passengers of Grab will have a chance to watch the El Clásico match between Real Madrid versus FC Barcelona live at Camp Nou in Barcelona, Spain.
Mediko Azwar, Marketing Director Grab Indonesia said, “More than a transportation platform, Grab wants to be a medium that brings people closer to their dreams. We are constantly making the Grab platform more rewarding for our customers. We are happy we can now offer this once-in-a-lifetime experience and make the dreams of millions of Indonesian LaLiga fans come true. One happy pair will be lucky enough to not only visit the legendary Camp Nou, but also watch El Clásico live in Spain.”
“We are thrilled to welcome Grab, Southeast Asia’s biggest ride-hailing and mobile payments platform to the LaLiga family. Through this partnership, we can bring the excitement of Spanish football closer to our fans in Indonesia and not just through the screen. Via this initiative a select few will have the opportunity to see many of the stars of LaLiga play, as well as sampling the greatest club rivalry in the world,” stated Ivan Codina, LaLiga Director for Southeast Asia, Japan, Korea & Australia.
Passengers who key in the promo code “GRABLALIGA” for transportation services in the promo field and pay with GrabPay from 12 – 31 March 2018 will stand a chance to win one pair of VIP tickets to see El Clásico (Real Madrid vs. Barcelona), or two pairs of premium tickets for Real Madrid vs. Celta Vigo in May 2018. Winners will have flights and accommodation paid for. The selected six passengers will also benefit from a behind the scenes tour of the stadium and the stadium museum. The two winners with the most number of rides will be announced on 7 April 2018. “Of course, whoever are the lucky winners among our passengers will have the memories of a lifetime,” closed Mediko.
In addition to tickets for the live LaLiga matches, Grab passengers will also stand a chance to get their hands on highly sought-after official merchandise, including 10 autographed polo tees and 20 autographed footballs by LaLiga Legends.
Grab is Southeast Asia’s leading on-demand transportation and mobile payments platform. Grab solves critical transportation challenges to make transport freedom a reality for 620 million people in Southeast Asia. Grab’s core product platform includes transport solutions for drivers and passengers with an emphasis on convenience, safety and reliability, as well as its proprietary mobile payments platform, GrabPay, which is increasing access to mobile payment solutions for millions of Grab riders and drivers across Southeast Asia and deepening financial inclusion in the region. Grab currently offers services in Singapore, Indonesia, Philippines, Malaysia, Thailand, Vietnam, Myanmar, and Cambodia. For more information, please visit: http://www.grab.com.
Founded in 1984, LaLiga is a sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 1|2|3 leagues and the television production, which in the 2016/2017 season reached more than 2.5 billion people globally. The association also has an active foundation and is the world’s only professional football league with a league for intellectually challenged footballers: LaLiga Genuine.
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