Grab launches the new GrabRewards, SEA’s largest loyalty programme in Thailand
- New network of more than 150 top-tier merchants across SEA, incl. AirAsiaGo and Deliveroo partner with Grab for access to SEA’s largest ecosystem of customers
- Members of all tiers will now get exclusive and better rewards from Grab Thailand’s flagship partners such as Central, iFlix, McDonald’s x Coca-Cola, and Nok Air
Grab, Southeast Asia’s leading on-demand transportation and mobile payments platform today announced the launch of its new expanded GrabRewards programme. By drawing more than 150 merchants into its ecosystem of rewards partners, Grab confirms its customer base’s appeal to merchants as one of the most popular apps in SEA. With 55 million mobile downloads, it opens up a new way for Grab merchant partners to market through the largest customer loyalty programme across Southeast Asia.
“This is an important step in the development of the GrabPay wallet,” says Jason Thompson, Head of GrabPay. “With our new expanded GrabRewards programme, we’ve created an ecosystem in which our customers stay loyal because a baht spent with Grab is more valuable than a baht spent elsewhere. For our partners, it’s exciting to see GrabPay become a real revenue driver. During our soft launch in the last month, a number of our merchant partners have hit their redemption targets four times over already.”
GrabRewards consists of four loyalty tiers: Platinum, Gold and Silver for Grab’s top riders, with all other passengers placed in the Member tier. Thanks to the updated reward partners catalogue, consumers across each tier will receive more targeted, exclusive and exciting rewards with flagship partners such as AirAsiaGo, Deliveroo, KFC and Lazada.
Grab offers great value beyond rides
With the new and improved GrabRewards, Platinum, Gold, Silver and general GrabRewards members now will receive targeted and relevant rewards that are more valuable and interesting to Grab users.
“At Grab, we want to create value with every ride taken – beyond providing safe and affordable transport, the points that passengers earn from their rides give them access to a wide range of popular and well-loved retail and lifestyle products that truly matter to them,” says Jason. “With as little as a day’s worth of rides to and from work, our loyal GrabPay users will be able to redeem reward from our flagship partner. There are also valuable benefits like movie tickets and free meals,” he added.
The new and improved GrabRewards currently features the following F&B, hospitality, lifestyle and retail brands, travel and service-related apps as well as attractions and destinations.
To celebrate this launch period, Grab Thailand passengers who use GrabCar Plus at least 3 times without promotion code during 22 – 31 August 2017 will get fast track upgrade to Platinum membership.
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