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Grab Introduces Kitchen by GrabFood

Grab, the leading O2O mobile platform in Southeast Asia, today announced its latest service, Kitchen by GrabFood integrated in the GrabFood service aiming to to be more responsive to the market demand as well as to facilitate the F&B merchants located in Jakarta and outside Jakarta.

  • In line with its vision as an ‘everyday super app’, Kitchen by GrabFood is a service that integrated in GrabFood to bring customers and culinary lovers closer to their favorite menu
  • Kitchen by GrabFood comes to facilitate the F&B merchants to be more responsive on market demand and empower micro-entrepreneurs

Jakarta, 21 September 2018 – Grab, the leading O2O mobile platform in Southeast Asia, today announced its latest service, Kitchen by GrabFood integrated with the GrabFood service aiming to be more responsive to the market demand as well as to facilitate the F&B merchants located in Jakarta and outside Jakarta. As its vision to become an everyday super app in Southeast Asia, Kitchen by GrabFood also aims to bring Grab customers and culinary lovers closer to their favorite menu.

 According to the internal data collected from the GrabFood service, culinary lovers in certain areas often experience difficulties to enjoy their favorite food and beverage due to lack of presence in regards to the number of merchants in that region. It creates a gap between demand and supply, thus causing a long order of waiting times since the GrabFood driver partners need to travel in a quite long distance to reach the related merchants.

In order to overcome this issue, Grab is teaming up with food court operator (who already have related licenses), and inviting the leading GrabFood merchants – both located in Jakarta and outside Jakarta – to join Kitchen by GrabFood to bring their menu closer to culinary lovers in West Jakarta through the use of Grab technology.

In line with its commitment to empower micro-entrepreneurs, Kitchen by GrabFood service becomes a platform for GrabFood merchants to grow their businesses and reach a wider market. Through Kitchen by GrabFood, Grab customers and culinary lovers can reach their favorite foods and drinks with shorter booking times and more affordable delivery costs through the GrabFood application. On the same occasion Kitchen by GrabFood also partnered up with Moka, an Indonesian startup provider of point-of-sale services based on cloud computing, as a sponsor for a centralized payment system at Kitchen by GrabFood.

Ridzki Kramadibrata, Managing Director of Grab Indonesia, stated, “After launching GrabFresh, we took the next step to realize an everyday super app that answers the daily needs of consumers for their favorite foods & drinks. We learn our data and observe which dishes record the highest demand from the culinary lovers based on the ratings or most ordered, then inviting them to join the Kitchen by GrabFood. These foods and merchants are not only coming from within the city, but also from outside the city.”

Meanwhile, Haryanto Tanjo, CEO & Co-Founder of Moka stated “Kitchen by GrabFood helps small and medium businesses to expand their business without requiring capital investment in the future. We are very pleased to be able to support this initiative by providing a leading point-of-sale system that is integrated with OVO digital payments.”

As a first step, Kitchen by GrabFood officially operates in Kedoya, West Jakarta on Friday, September 21, 2018, by collaborating with the top 6 merchants incorporated in Kitchen by GrabFood, namely:

  • Pondok Sate Pak Heri (Jakarta)
  • Sop Buntut Ibu Samino (Jakarta)
  • Calais Bubble Tea (Java, Sumatra, Kalimantan, Sulawesi, Maluku, Papua)
  • Warung Bhakti (Jakarta)
  • Warung Anugrah Bawakaraeng (Makassar)
  • Gudeg Yu Djum (Yogyakarta)

“We are currently planning to expand to other cities. Our main consideration of this expansion must to provide benefits to our customers, as well as merchants thus the culinary lovers across Indonesia can also enjoy a wider option of foods from our merchants,” added Ridzki.

Currently, Grab has become a one-stop solution that meets the daily needs of the community both when using the Grab application to pay various merchants through OVO, or order food through GrabFood. Currently, GrabFood service is available in 30 cities across Indonesia, including Jabodetabek, Surabaya, Bandung, Bali, Makassar, Medan, Palembang, Semarang, Yogyakarta and Balikpapan.

 In Indonesia, Grab has expanded from 12 cities in January 2017, to 137 cities from Sabang to Merauke to provide O2O services that are evenly distributed to the Indonesian society. In line with its vision as the ‘everyday super app’ and open platform strategy, currently consumers in 225 cities in eight countries can use the Grab application to order food, transport, send gifts, order food items and read news.

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