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Grab Thailand Launches #WomenWelcome Campaign to Empower Women Drivers


Grab Thailand celebrates International Women’s Day 2024 with the launch of the #WomenWelcome campaign, emphasizing its commitment to providing equitable access to earning opportunities on Grab’s platform for everyone, including women, and equipping them with the necessary skills and knowledge to unlock their full potential. This campaign highlights three key initiatives: supporting women in Thailand to become driver- or delivery-partners for more earnings, building their capability by adding five new online training courses tailored for women driver- and delivery-partners, and increasing peace of mind for them with enhanced safety features while creating a women partners community as a forum for them to share working experiences and exchange knowledge.

Worachat Luxkanalode, Country Head of Grab Thailand, commented, “At Grab, our mission is to drive Southeast Asia forward by creating economic empowerment for everyone. Over the past decade, Grab has provided earning opportunities to everyone through our platform regardless of their gender, age, race, or education. However, it’s evident that women still face challenges that deter them from seizing these opportunities. They comprise slightly over half of the population in Southeast Asia, yet they represent only 42% of the workforce and form the minority in our community of driver- and delivery-partners. To support women in overcoming these barriers and equip them with the necessary skills and knowledge, Grab has launched the Women Programme this year aimed at enhancing gender equality and empowering women. The programme focuses on empowering more women to take on flexible work options on our platform, enabling them to earn while managing other personal interests or responsibilities.”

“In Thailand, Grab has implemented several initiatives to support and acknowledge women — in both our valued consumers and partner communities. These include the introduction of the ‘GrabCar for Ladies’ service in 2021, providing women passengers peace of mind with the option to book rides with women drivers only. We consistently run campaigns and activities to celebrate and empower women driver- and delivery-partners, especially during special occasions like International Women’s Day, Family Day, and National Mother’s Day. Currently, a lot of Thai women utilize Grab’s platform to earn a living by providing ride-hailing or food delivery services. Notably, during the COVID-19 outbreak, the number of women driver-partners in the country increased by over 45%1. The launch of our #WomenWelcome campaign reaffirms our dedication to creating earning opportunities for women and driving our business towards sustainability prioritizing diversity and inclusion,” added Worachat.

The #WomenWelcome campaign is part of the Grab’s Women Programme, initiated this year and set to be rolled out across the region, covering Singapore, Malaysia, Indonesia, the Philippines, Vietnam, and Thailand. The programme aims to empower women driver-partners through various initiatives such as providing them with equitable access to earning opportunities on Grab’s platform, enabling them to drive with peace of mind, and equipping them with dedicated training programs. In Thailand, the #WomenWelcome campaign will cover three key areas, namely:

  • Providing earning opportunities through Grab’s platform for Thai women: This year, Grab Thailand is prioritizing the empowerment of Thai women by actively promoting the use of the Grab platform to earn extra income among women, whether through ride-hailing or delivery services. This promotion will be facilitated through driver communities nationwide as well as promotional campaigns on social media. The Counseling team will also be available to guide interested women on this career path. Moreover, additional benefits will be provided to Grab’s women partners throughout the year, including health checkup packages offered by Doctor Anywhere, discounts on beauty products on Lazada, gift sets from Srichand, and more.
  • Building capability through training designed for women partners: Grab Thailand has continuously developed online training courses to equip driver-, delivery- and merchant-partners with knowledge and essential skills through the GrabAcademy program. This year, five new courses designed and tailored for women driver- and delivery-partners will be introduced, including a basic vehicle maintenance and repair course, a personality and service mindset course by Pronality Academy, a basic makeup course, “STAND UP Against Street Harassment” by L’Oréal Thailand, and a self-defense training course.
  • Creating peace of mind for women driver-partners: In addition to developing safety features such as the Safety Centre and Trip Monitoring, which could help alleviate concerns and increase confidence for women drivers, Grab will be launching the “Women Passenger Preferred BETA” feature this year. This feature enables women driver-partners to indicate their preference for women passengers. When toggled on, it increases the chances of matching a woman driver-partner with a woman passenger if there is one in the vicinity. In Thailand, this new feature will be piloted in Khon Kaen and Korat before expanding to other provinces. Additionally, Grab Thailand will establish a women partners community called “Grab SUPER SHERO” through social media and offline events. The community aims to provide Grab women -partners with an opportunity to connect with each other and exchange knowledge and experiences, which could benefit their career and self-development.

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