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Grab Launches the ‘Double the Happiness’ Campaign

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Grab Thailand embraces the year end festive season with the launch of ‘Double the Happiness’, a big campaign to welcome 2022. In the line-up are three stellar initiatives, designed to bring a smile to everyone’s face. Starting with ‘Double Cool’, Grab and Greyhound Original, a top Thai street-fashion brand, have collaborated to launch a special fashion capsule collection. Hot on its heels is the second initiative: ‘Double Joy’, where Grab invites everybody to send gifts to their loved ones through GrabMart and GrabExpress. Championing the sharing of joy, Grab also encourages users to join the donation with Grab in support of various charities when using Grab’s services. Preceding these activities was the ‘Never Miss a Meal’ initiative, where Grabbers joined forces to give away lunch boxes to Grab’s driver-partners, in a show of appreciation for their hard work in the past year. Last but not least is the ‘Double Deals’ initiative, where a great selection of special promotions and discount offers across various services are up for grabs via the Grab application.

Mr. Alejandro Osorio, Country Head of Grab Thailand says, “The COVID-19 pandemic has put everyone through difficult times in the past year. Amidst the challenges posed by these unprecedented circumstances, many have worked tirelessly to get through the crisis. To demonstrate our support and care during this year-end festive period, we hope all Thais will be able to take a break and enjoy our ‘Double the Happiness’ campaign as we look forward to a better and more prosperous 2022.”

Grab’s ‘Double the Happiness’ campaign comprises 3 initiatives as follows: 

  1. ‘Double Cool’—Unveil a special fashion capsule collection by Grab x Greyhound Original

Grab challenges all fashionistas to bring on their coolest looks with the launch of ‘Grab™ Me If You Can’ special collection. In a collaboration with Greyhound Original, Thailand’s leading streetwear brand, the collection boasts a series of unique apparel and accessory designs. It is thematically inspired by the benefits that Grab brings to Thai society in empowering all to move forward, dare to defy norms and grab life where inspiration strikes. These fascinating designs are now available on GrabMart and at selected Greyhound Original stores, until 31st January 2022 or until the collection runs out.

  1. ‘Double Joy’— Revel in the joy of giving with gifts of love and care

Spread the happiness all around by sending your love through gifts to your family and friends, , or share the joy with the community. Here is how to:

  • Order New Year Gifts for the special people in your life with a tap of your finger! GrabMart has curated special selections of present sets and gift hampers from top brands, including Tops Supermarket, Boots and Muji. You can also make it a special occasion for loved ones who you may not be able to meet up with physically, by sending gifts with GrabExpress.
  • Share the happiness and give back to your community by making a donation when using GrabFood, GrabMart, or GrabExpress via the Grab application. Apply the ‘DONATE’ code to support Grab in donating 8 baht per usage to theses charities: Ramathibodi Foundation, Terracycle Thai Foundation, Baan Nokkamin Foundation, The Foundation for the Deaf under the Royal Patronage of Her Majesty the Queen, and Yuvabadhana Foundation.
  • In an effort to also bring joy to its driver-partners and as a show of support and appreciation for its partners’ continued efforts through this year’s challenges, Grab had also earlier organised a ‘Never Miss a Meal’ project. This was the second year that the initiative took place, where Grabbers came together to give away free meals to driver-partners in Bangkok and other provinces across Thailand. 

  1. ‘Double Deals’—Enjoy a full selection of special promotions and discount offers

Celebrate this New Year’s season with special promotions and discount offers available across the Grab application, including GrabMart, GrabFood, and GrabExpress. New users are eligible for an 80-baht discount (single usage per service), when the ‘HAPPY80’ promotion code is applied. Current users are eligible for a 30% discount, up to 100 baht (single use per service) when the ‘HAPPY30’ code is applied. The promotion period is live and ends on 31st January 2022.

For more information on the ‘Double the Happiness’ campaign, visit: www.grab.com/th/blog/doublehappiness

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