Rajadamnern Muay Thai Stadium operated by Global Sports Ventures Company Limited (or GSV) has announced partnership with Grab Thailand to promote “Muay Thai” (or Thai boxing) among foreign tourists in a bid to boost Thailand’s sports tourism. Through an investment of more than 100 million baht, this partnership is another significant move for GSV to attract more international fans of Muay Thai which currently account for 70% of the stadium’s total visitors. After the recent rebranding and renovation together with more events added in its weekly Muay Thai schedule, the number of foreigners visitors has grown 16x. GSV and Grab will jointly promote Muay Thai fights through online and offline media, marketing activities, as well as discounts on tickets and Grab mobility services will be offered to foreign tourists until the end of the year.

Thainchai Phisitwuttinan, Chief Executive Officer of Global Sports Ventures Company Limited, said, “Muay Thai is the national sports and martial art, considered as an important cultural heritage of Thailand. The Thai government has also recognized the allure and potential of Muay Thai as one of the crucial forms of Thailand’s soft power to attract foreign tourists, making it  more accessible and Thailand to become a landmark destination for Thai boxing fans around the world. As the first world-renowned Muay Thai stadium with international standards and an iconic landmark for Muay Thai,  Rajadamnern Muay Thai Stadium has recently been rebranded by embracing the legacy and heritage while modernizing the brand image of the stadium. We have offered a wide variety of Muay Thai fights daily throughout the week. This includes the launch of the Rajadamnern World Series (RWS), a new Muay Thai tournament with international standards, coming with its own rules set to ensure that fights are more entertaining and thrilling. The tournaments will be live streamed to fans in over 200 countries around the world, with the goal to expand to new audiences while raising new standards for Thai boxing to international level.”

“Muay Thai has gained more popularity after the pandemic, especially among foreign tourists which accounted for 70% of the stadium’s visitors. The top 5 international fans are from China, United States, United Kingdom, France, and Germany. To continue promoting sports tourism and boost the popularity of Muay Thai among international tourists, GSV has partnered with Grab – the leading superapp providing ride-hailing transportation service, by investing more than 100 million baht to jointly promote Muay Thai through a full-fledged marketing activities as well as online and offline media, including a 10% discount on tickets for Muay Thai matches at Rajadamnern Muay Thai Stadium for foreign tourists until the end of the year.”

Worachat Luxkanalode, Country Head of Grab Thailand, added, “Winning the foreign tourists segment is one of our key strategies for growing our business this year, especially the mobility services which are popular among international travelers. We have, therefore, run a number of initiatives to help promote Thai tourism while improving our service standards to enhance travel experience for users, highlighted by the revamp of GrabCar Premium service under the concept of ‘The Ultimate 5 Senses Experience’ as well as the launch of ‘Amazing Thailand, Travel Confidently with Grab’ campaign coming together with ‘Grab&Go’ tourist guidebook under the partnership with the Tourism Authority of Thailand.”

“The collaboration between Grab and Rajadamnern Muay Thai Stadium reflects our genuine intention to take part in promoting Thai tourism and stimulating the country’s economy using the uniqueness and fascination of Muay Thai as soft power to win the hearts of tourists. In addition to joint-marketing activities, Grab will provide a special discount of 30%* for foreign users using GrabCar Premium and GrabSUV services when traveling to Rajadamnern Muay Thai Stadium. Users can simply redeem the discount by entering ‘RAJADAMNERN’ code from now to December 31, 2023.”