Loving ambiance is everywhere during Mother’s Day holiday. Many take their mothers out to show their appreciation or buy them a present. Some others, especially grownups, can feel awkward to hug or say love to their mothers. On this occasion, Grab launches “Grab A Hug” campaign to remind us all of the taken for granted, yet, simplest way to express love to all mothers and the loved ones.

“Grab A Hug” has a set up interactive display with a giant teddy bear “Mama Bear” for passers-by to test their abilities to hug with the real-time rating on the screen. The display also prompts them with inspirational messages urging them to engage with their moms such as Nobody can give hugs like a mother; Don’t be shy to give your mother a hug; This hug I wish to tell mom; Go home and tell your mom, I love you; Every time you feel down, mom is always there with her warm hug, etc. Visitors will also get a photo souvenir and test their embrace capabilities which lighten hearts and bring smiles to people around.

Our heart-warming “Grab A Hug” campaign video is now available to watch on YouTube https://youtu.be/gW-i5AIH340 or Facebook https://www.facebook.com/GrabTH/videos/1955401754678246/