Grab, a leading superapp in Southeast Asia, announces the revamp of its subscription package, GrabUnlimited, under the new concept of ‘Value In All Services’ aiming to retain its current users and attract new subscribers. The revamped subscription package will provide GrabUnlimited subscribers deals and discounts across all Grab services, enhance the GrabRewards points collection programme with additional benefits from other leading brands, and offer exclusive experiences through special events and activities. 

Panomkorn Jirasatienpong, Head of Marketing, Grab Thailand said, “The subscription package has been effective in helping us win consumers’ hearts and build brand loyalty. With GrabUnlimited consumers can enjoy all benefits without any interruption when subscribing to a monthly or yearly package with their advance payments. We piloted GrabUnlimited in Thailand since early 2022 , mainly targeting GrabFood users by providing valuable deals and discounts during the initial launch. We received tremendous positive feedback as evidenced by a threefold growth in the number of GrabUnlimited users and a high membership renewal rate of up to 90%1  ”

“According to our recent users survey2, over 90% of GrabUnlimited subscribers were satisfied with the current services and benefits. However, one-third of them desired more benefits beyond discounts in Grab services. In order to respond to their needs and to enliven the image of the package, we decide to revamp‘GrabUnlimited’ with the new concept of ‘Value In All Services’ coming with a new logo design that represents the ultimate lifestyle and unlimited value, along with the three key highlights to retain our current users while attracting new prospects.”

The revamped GrabUnlimited subscription package comes with three highlights as follows:

• Provide discounts for all Grab services: Providing free delivery fees for GrabFood and GrabMart service, discounts for parcel delivery fees for GrabExpress service, and discounts for transportation fees for mobility services. GrabUnlimited users will receive discounts on various services that help save up to THB 1,700 per month.3 Extra discounts can also be redeemed when applying the ‘GUBONUS’ code. To promote the service, Grab also provides a 3-month free trial for new subscribing users with a renewal fee of only THB 19 for the following month.   
• Enhance the GrabRewards points collection programme for more valuable offers in collaboration with leading brands: Starting from May 22, 2023 onwards, GrabUnlimited subscriber will receive one GrabRewards point for every THB 10 spent on the platform,4 which can be redeemed for discounts on Grab services, or from partnered brands, ranging from entertainment, tourism, shopping, restaurant, and many more businesses. For instance, SF Cinema, Agoda, Lazada, Starbucks, Mister Donut, and Auntie’s Anne.
• Elevate all-year-round extra benefits and special events exclusively for GrabUnlimited subscribers: Grab is dedicated to leveraging special experiences and building exclusive engagement with GrabUnlimited users through initiatives such as a lucky draw campaign to win an overseas trip package, VIP access to Grab exclusive events, and special discounts when using Grab services abroad (For instance, discounts for round-trip service at 80 airports across 8 countries in the Southeast Asia region).

“To officially launch the new look of GrabUnlimited subscription package, we kick off the ‘GrabUnlimited – The Grandtastic Discount & Benefits campaign, driven by a music marketing strategy to create awareness through catchy music and reinforce the key highlights of GrabUnlimited. We also leverage our brand ambassador, Bella Ranee, to further communicate the GrabUnlimited revamp, along with a marketing approach that covers online to offline channels, including a series of TV commercials, out-of-home media, radio, cinema advertising, online media, social media, as well as on-ground activities to spread more awareness across the public. We hope that these GrabUnlimited benefits will continue to impress our subscribers and attract new prospects to use our Grab services.” concluded Panomkorn.

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1 Comparison between the total number of GrabUnlimited users in April 2023 and in April 2022

2 User satisfaction surveys towards the GrabUnlimited subscription package in January 2023

3 Discounts for GrabUnlimited users:

• Free delivery on every order (up to THB 20 discount when ordering a minimum of THB 150 per order) for GrabFood service, up to 50 times per month
• Free delivery on every order (up to THB 15 discount when ordering a minimum of THB 250 per order) for GrabMart service, up to 50 times per month
• 10% discount (up to THB 100 per ride) for JustGrab or GrabCar service, up to 2 times per month
• 10% discount (up to THB 100 per delivery) for GrabExpress parcel delivery service, up to 2 times per month

4 Additional details on redeeming GrabRewards points for various benefits: www.grab.com/th/rewards

*Terms and conditions as specified by Grab Thailand. For more details, please visit www.grab.com/th/grabunlimited, GrabTH Facebook, and the Grab application.