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Grab Thailand in partnership with TAT launching “Amazing Thailand, Travel Confidently with Grab” campaign



Grab Thailand in partnership with the Tourism Authority of Thailand (TAT) today announced the launch of the “Amazing Thailand, Travel confidently with Grab” campaign, aiming at promoting Thai tourism among local and foreign tourists as well as boosting the economy through promotional and engagement activities and elevating travel experiences with Grab mobility service. The campaign highlights three key activities including the launch of Grab & Go tourist guidebook; the development of an online training course for Grab driver-partners t0 be “Super Host” for travelers in Thailand; and consumer engagement  activity to win prizes and discounts from Grab services.

Nithee Seeprae, Deputy Governor for Digitalization, Research and Development, Tourism Authority of Thailand (TAT), said, “We have seen an exponential rise in foreign tourists after Thailand’s borders fully reopened. Since the beginning of the year until now, the number of foreign tourists have reached an impressive statistic of 9.9 million visitors, generating more than THB 400 million in revenue for the country.1 We forecast an increase of up to 25-30 million visitors to Thailand within this year which would generate up to THB 1.5 trillion in income, combined with 8.8 billion from domestic tourism, resulting a total of THB 2.38 trillion by the end of this year.”

“TAT will continue to drive tourism for both domestic and international markets to ensure full recovery of the Thai tourism industry as per set targets in regards to income and qualitative changes. To continue creating the ‘Meaningful Travel’, TAT will also emphasize on upgrading the supply chain to align with experiential tourism to uplift Thailand as the ultimate tourist destination with memorable experiences. Therefore, we have collaborated with partners from all sectors including Grab Thailand, Thailand’s No.1 ride-hailing service platform, to organize this mid-year campaign to promote Thai tourism and enable tourists to travel with confidence.”

Worachat Luxkanalode, Country Head of Grab Thailand, commented: “Elevating the quality and standards of our mobility service in support of tourism promotion is one of our missions. Grab’s ride-hailing service has been popular among travelers, particularly with foreign tourists, due to the application’s convenience, safety, and price transparency.  The number of our foreign users grew by 25%2 in the first quarter this year, compared to the previous quarter.”

“To support the tourism industry in Thailand, Grab has collaborated with TAT in various initiatives including the launch of the ‘Amazing Thailand, Travel confidently with Grab’ campaign to promote key tourist destinations while enhancing the service standards and our driver-partners qualities to become ‘Super Host’ to welcome the tourists”


The “Amazing Thailand, Travel confidently with Grab ” campaign comprises 3 key initiatives namely:

  • The launch of Grab & Go tourist guidebook: The travel guide compiles a selection of tourist destinations, restaurants, festivals, and exciting activities that tourists should not miss across 4 major cities namely Bangkok, Pattaya, Chiang Mai, and Phuket. This comes in 2 versions, English and Chinese languages. Foreign tourists can find the guide book in GrabCar Premium service, or various  travel destinations such as hotels, restaurants, and TAT’s alliances. The e-guidebook is also available for download at
  • The development of “Super Host” online training course for Grab driver-partners: As part of the GrabAcademy learning platform for our partners, the course features knowledge shared by an expert from TAT. This will educate and provide guidance to GrabTaxi and GrabCar driver-partners as the frontliners of the country, to better serve tourists and  introduce them to the tourist attractions.
  • Consumer engagement activity called “Travel Confidently with Grab” to win a trip to Phuket and many prizes, along with discounts on Grab services:  The activity encourages local travelers to go traveling and share photographs of their travel experiences in Thailand with the activity’s hashtag on GrabTH’s Official Facebook.  Participants will stand a chance to win a round-trip to Phuket for 2 and a 2-night accommodation worth THB 50,000 in total, or other prizes such as a SmartWatch, travel luggage, and discounts from Grab services. The activity runs from June 5 – 30, 2023. In addition to this, Grab offers discounts for JustGrab, GrabCar, and Grab Electric VIP Taxi services users. By simply entering the “NEWTRAVEL” promo code,  new user will get a maximum discount of up to THB 100, while existing users will get up to THB 80 discount when using the “TRAVEL” promo code. Besides, the user can enjoy a 15% discount on GrabFood and GrabMark services3 after taking a ride, from June 1 – July 15, 2023.

More details about the campaign, please visit

Source:  Economics Tourism and Sports Division ( on 22 May 2023 

2 Comparison of Grab foreign users in the first quarter of 2023 and the fourth quarter of 2022

3 Enjoy 15% discount for GrabMart services (up to THB 100) with a  minimum order of THB 300 and 15% discount for GrabFood service (up to THB 80) with a  minimum order of THB 300


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