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GrabMart Welcomes this Summer with “Durian Festival” campaign



Grab Thailand has announced that the volume of durians sold on GrabMart in the summer season grew over 70%. This year, the growth was driven by an increase of 40% in orders from international tourists during Songkran Festival. In response, Grab has launched the “GrabMart Durian Festival” campaign to offer deals and discounts from fruit shops nationwide to local and foreign durian lovers, aiming to emphasize its leadership as Thailand’s No.1 groceries quick commerce app1 that serves the needs of users in every moment.

Panomkorn Jirasatienpong, Head of Marketing, Grab Thailand, commented “Every summer, Thai fruits are among the best-selling items on GrabMart, especially durians – the King of Fruits, which enjoys popularity among Thai and foreign consumers alike due to its creamy texture, sweet taste, and unique smell. In 2022, durian sales on GrabMart grew by 70%, compared with the previous year2. We have seen the rising demand for durian via online platforms this year, benefiting from the reopening of the country. The number of durian orders purchased by foreign users on GrabMart increased by over 40%3, mostly from Chinese, Singaporean, and Malaysian tourists. The most popular and best-selling durian varieties on GrabMart are Monthong, Cha-nee and Kan Yao.”


To celebrate and welcome this year’s summer season, GrabMart has launched the “Durian Festival” campaign, joining forces with fruit merchant-partners across the country to offer a wide variety of good quality durian such as Monthong, Cha-nee, Kan Yao, Pa La-U, Nok Kra-jib, as well as the rare Puang Manee, to pamper the cravings of local and foreign durian lovers. The campaign also offers 10% discount from participating fruit shops and another 20% on-top discount from Grab on order volumes of at least 500 baht, by simply entering promo code “DURIAN20”. The promotion runs from today until June 25, 20235.

“In addition, we have introduced exclusive durian delicacies on GrabFood during this summer including durian cake from Holiday Pastry, durian Roti from Luk Kai Thong, durian sticky rice from Mae Duan Thai Dessert and durian ice-cream cake from Swensen’s. Simply enter the DURIAN20 code now to get a 20% discount on a minimum order of 500 baht and indulge in the authentic mellow sweetness from today until June 25,” added Panomkorn.

1 According to the research by Kantar

2 Comparison of durian sales on GrabMart between April to May 2021 and 2022.

3  Comparison of durian sales on GrabMart before and during the Songkran Festival (between March 27-April 9 and April 10-23, 2023)

4 Based on the number of foreign users who purchased durians on GrabMart in 2022

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