Grab, Thailand’s No.1* food delivery app, is launching the “GrabFood x Khon La Krueng Plus: 9-Fold Sales Boost” in support of  the highly anticipated “Kon La Krueng Plus” co-payment scheme.  The initiative is strategically aligned with the government’s “Quick Big Win” policy, which aims to stimulate year-end domestic consumption, ease the cost of living toward year-end, and help distribute income to food merchants and related businesses nationwide. 

The campaign offers 9 tiers of merchant benefits designed to drive sales performance and strengthen business liquidity throughout the scheme. Key highlights include a special commission rate of 7%** for early registrants on November 3, sales-boosting incentives worth up to THB 10,000** and quick cash loans of up to THB 1 million*** for participating merchants. This will be backed by a THB 200 million marketing investment to drive nationwide awareness and participation.

Chantsuda Thananitayaudom, Country Head of Grab Thailand stated, “With the return of the ‘Kon La Krueng’ co-payment scheme, Grab is fully prepared to support the government’s economic stimulus policy and to facilitate convenient access for more than 20 million eligible citizens nationwide, helping to stimulate spending through the Grab app. At the same time, Grab remains committed to empowering over 800,000 merchants expected to benefit from this scheme. This commitment is delivered through a special campaign featuring nine tiers of benefits and our development for a user-friendly back-end system. By simplifying processes from sign-up, receiving orders to sales reports, enable merchant partners to build sales momentum and achieve uninterrupted growth, aimed at boosting consumer spending and increasing sales.”

“This campaign will not only strengthen restaurant businesses, but also create positive ripple effects across the ecosystem— from small and medium-sized food merchants and driver-partners and related sectors—fostering more inclusive income distribution and contributing to broader economic recovery under the government’s ‘Quick Big Win’ policy.”

Key benefits for participating merchants under the “GrabFood x Kon La Krueng Plus: 9-Fold Sales Boost” campaign include; 

• Commission (GP) Reduction throughout the Campaign: Merchants registering on the first day of the campaign (November 3, 2025) will enjoy a special commission rate of 7%** for Kon La Krueng Plus’s orders. For merchant joining the program from November 4 onwards, a commission rate of 9%** will be applied.
  
  
• Sales-boosting Programs for Small Merchants: These include “Grab Offers Top-up Discounts” (Grab Chuay Lod), where Grab co-funds promotional discount worth up to THB 10,000* per merchant, and “Small Merchant, Lower Delivery Fee” (Raan Lek Kah Song Thook) which helps increase order frequency by offering free delivery for the distance upto 5 km. on all ‘Saver Delivery’ orders for merchants who successfully enroll in the campaign from November 3-5, 2025, receive up to 30 days** of free participation.
  

• Access to Cash Loans to Enhance Liquidity: Eligible merchants can access the “Quick Cash Loans for Merchant-Partners”, offering up to THB 1 million*** in financing, with cashback on interest of up to THB 300**.

Additional Privileges include:

• Special User Discounts: Consumers can enjoy discounts of up to THB 2,400 per person** on all “Kon La Krueng Plus” orders, encouraging repeat purchases and boosting sales for participating merchants.

• 0% Commission for Grab Dine Out: A 30-day** commission fee waiver is offered for new merchants’s transactions made through Grab Dine Out Service.

• Free In-Store Marketing Collaterals: The first 10,000 merchants to register will receive complimentary in-store promotional materials and decorative items to increase visibility and attract customers.

• THB 400** GrabAds Credit: For merchants who register for special benefits on the GrabMerchant app will receive THB 400** in GrabAds credit to enhance visibility though in-app advertising campaigns.

• Discount on SilomPOS Subscription: Participating restaurants will receive a one-year half price discount on SilomPOS service, valued up to THB 14,950**.

• Nationwide Promotional and Marketing Activities: Grab has allocated a THB 200 million marketing budget to support a comprehensive nationwide advertising and marketing activities. This effort will feature celebrity presenters including Bella-Ranee, Gemini-Norawit, Fourth-Nattawat, Sky-Wongravee, Nani-Hirunkit, Lingling-Sirilak, and Orm-Kornnaphat, maximizing public awareness and engagement.

Merchants interested in participating in “Kon La Krueng Plus” scheme via GrabFood to get benefits from “GrabFood x Khon La Krueng Plus: 9-Fold Sales Boost” campaign can register from November 3, 2025 until December 31, 2025 on the Thung Ngern app and select to join ‘Khon La Krueng Plus with GrabFood by following these steps:

• Access the “Kon La Krueng Plus” banner on the GrabMerchant app.
• Click to see details and press “Accept Terms and Conditions.”
• Verify “Tax ID Number” matches the one in the “Thung Ngern” app.
• Open the “Thung Ngern” app and press “Register for Free” on the banner.
• Choose to participate in “Kon La Krueng Plus” program with Grab platform.
• Copy “Merchant ID” from GrabMerchant app to enter on “Thung Ngern” app.
• Verify identity with an OTP code.
• Receive a confirmation message for successful registration 

For more details about the campaign and registration process, please visit website  https://merchant.grab.com/th-th/blog/halfhalf25 and LINE Official Account: @GrabMerchantTH.

* Most Often Used Brand  in Thailand 2024, surveyed by Kantar and Marketeer
** Terms and conditions apply. Further details are available at https://merchant.grab.com/th-th/blog/halfhalf25
*** Obtain financing only for necessary amounts and within owned repayment capacity. Interest rates range from 25% to 33% per annum, subject to the loan type