Pepsi® has teamed up with GrabAds, Grab’s creative marketing solutions, to roll out the “You Can’t Hide Great Taste #GrabxPepsiTaste” campaign, using bold visual marketing strategy to engage Gen Z. The campaign features eye-catching Pepsi visuals on GrabFood riders’ helmets and delivery bags, while transforming selected GrabCar into mobile photo booths —turning daily commutes into fun, shareable moments. Consumers are encouraged to snap and post their Pepsi moments with the campaign hashtag for a chance to win over THB 50,000 in GrabFood vouchers. 

The campaign also offers exclusive Pepsi combo deals from over 3000 merchants on GrabFood, including top-tier eateries and popular picks from the “Pepsi Mitrchuankin” Guide. Available on GrabFood from 26 May until 22 June 2025.

Laddawan Lertwasin, Senior Marketing Manager, Suntory PepsiCo Beverage (Thailand) Company Limited, shared that “The ‘You Can’t Hide Great Taste #GrabxPepsiTaste’ campaign is designed to showcase Pepsi’s bold, refreshing sweetness in a playful approach. We were inspired by the joyful, expressive ‘Taste Faces’ people make when enjoying Pepsi, and turning these moments into a creative hook to capture attention, especially among Gen Z, who actively seek new, standout experiences and enjoy creating content as a form of self-expression. To connect authentically with their lifestyle, we have partnered with GrabAds, a leading creative marketing solutions provider, to bring this campaign to life through a seamless Online-to-Offline (O2O) ecosystem. From digital media to interactive on-ground moments, this partnership enables us to engage Gen Z in a way that is relatable, authentic, and seamlessly integrated into their lifestyle.

Punnada Leung-Aram, Head of B2B Enterprise at Grab Thailand, shared, “As a leading superapp that serves the everyday needs of Thais —from transportation to deliveries—Grab has become an integral part of everyday life, with a deep understanding of consumer behaviors. Through our collaboration with Pepsi on the ‘You Can’t Hide Great Taste #GrabxPepsiTaste’ campaign, we creatively leveraged Grab’s ecosystem and extensive consumer touchpoints. From bold visuals on GrabCar,  helmets, and delivery bags across Bangkok, to turning GrabCar into mobile photo booths, the campaign will bring eye-catching, high-impact marketing into real-world settings. At the same time, we are engaging Gen Z online with the ‘Taste Faces’ challenge, encouraging them to share their expressions for a chance to win prizes, while driving conversion through the Pepsi Mega 2025 menus collaboration on GrabFood.”

To join the challenges, participants can share their “You Can’t Hide Great Taste” moments by posting fun content with GrabCar Photo Booth or showcasing their favourite Pepsi menu pairings ordered via GrabFood. Simply post on TikTok or Instagram with the hashtag #GrabxPepsiTaste for a chance to win GrabFood vouchers worth over THB 50,000. For more details, please visit https://grb.to/GrabxPepsiTaste.

In addition, Pepsi has teamed up with over 3000 popular restaurants—including crowd favorites from the “Pepsi Mitrchuankin” program and well-known names like KFC, Pizza Hut, Five Star, GUGU Chicken, Jae Dang, Naiuan Yentafo, and NuaTair. Consumers can enjoy exclusive deals and special Pepsi combo meals by entering the promo code PEPSITASTE for a discount of up to THB 70 on GrabFood orders.