Grab Present On the Way Lifestyle & Music Festival to celebrate end of year with Grab users, Thais and tourists
- Grab, the leading O2O (online to offline) platform, collaborated with partners including KASIKORNBANK, Bacardi and Sunday Ins.to host a lifestyle music festival themed “on the way”
Bangkok, 13 December 2018 – Grab Thailand brought a new level of excitement and fun to Live Park Rama IV on 1st December with the Grab Presents: On the Way” lifestyle & music extravaganza, attended by over 5,000 people. The festival was hosted by Grab Thailand to celebrate the end of the year and bring happiness to Grab users, Thais and tourists visiting Thailand during the high season. Activities organized at the festival were designed to promote Grab as the Everyday App for Thailand, serving daily needs.
Because happiness is a journey and not a destination, Grab, the leading O2O (online to offline) platform, collaborated with partners including KASIKORNBANK, Bacardi and Sunday Ins.
to host a lifestyle music festival themed “on the way”. This unique event featured three zones. ‘OTW to Play’ focused on creativity and was loaded with activities for festival-goers to play along. “OTW to Eat” was packed with top restaurants from GrabFood to fuel energy before joining the party at the “OTW to Dance” zone featuring international and local DJs such as VINAI, 4B, Thomas Newson and Aazar, spinning the hottest tracks.
This phenomenal lifestyle and music festival was designed to say thank you to all Grab Thailand users and partners and to underscore the brand’s image as the leading “Super App,” a true everyday app for your daily needs.
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