Tops and GrabFood Introducing Online to Offline Platform For “Chocolate Love Delivery” Campaign on Valentine’s Day plus Free BNK48 Cards
Central Food Retail-a leader in food store and premium supermarkets-and GrabFood, a leader in food delivery service through Grab Application- are set to introduce a new and enjoyable shopping experience through “Online to Offline” Platform. They launch “Chocolate Love Delivery by GrabFood X Tops Campaign” for Valentine’s Day when you can place a purchase order and are eligible for BNK48 cards.
Ms. Maytinee Phisutsinthop, EVP – Fresh Buying and Merchandising of Central Food Retail Company Limited, and Ms. Chantsuda Thananitayaudom, Country Marketing Head, Grab Thailand, jointly launched Chocolate Love Delivery by GrabFood x Tops Campaign. Through GrabFood Service in the Grab Application, customers can place an order for top-hit chocolate items and get exclusive gift sets from Tops during the Valentine festival. This newly introduced Online to Offline Platform service is collaboration between Tops and GrabFood. The platform will accommodate the rapidly changing demands and lifestyles of consumers in the digital world and offer the convenience of service to them. Under this scheme, Tops has designed specially selected chocolate items and exclusive gift sets for the upcoming Valentine festival—including Chocolate Especially For You for Baht 999 and Chocolate Love Gift Set for Baht 599. Customers may purchase the items through GrabFood Service for their loved ones. Six customers who got the highest purchase value of these exclusive gift sets (minimum Baht 1,998 per order) will receive BNK48 Cards. This special arrangement is a part of sharing happiness with our customers during the Valentine festival.
This “Chocolate Love Delivery by GrabFood x Tops” is the first joint undertaking between The Central Group and Grab Holding Inc (Grab) following the equity investment of Central in Grab Thailand. Our joint business commitment is delivery service of food items and produces in the Tops supermarkets through Grab Application. Also, this commitment is in line with a key policy of The Central Group to help drive the Thai economy toward “New Experience Economy.”
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