What really goes on in the minds (and stomachs) of consumers? How did COVID-19 change their eating behaviours and the food delivery landscape as a whole? Are you missing out on opportunities in market? We’ll answer these and more in the Grab Next: Food Trends Report 2020/2021, where you’ll get:
Filipinos are sweet, sweet folks
They ordered 2.6✕ more cake on GrabFood in 2020 vs 2019.
Healthy doesn’t just mean greens
Almost 50% of consumers think of healthy as less salt, sugar, and oil.
Showing off your food brings in more sales
Stores with food pictures showed as high as 3✕ growth in sales. Wow!