Improving livelihoods through food: GrabFood commemorates 1st anniversary in the Philippines by celebrating success and growth of merchant-partners
- As GrabFood celebrates its first anniversary, it celebrates the growth of its partners in the Philippines with its first-ever Golden Lunch Box Awards - Continuing the growth momentum and success of GrabFood in 2019, GrabFood will further drive the growth of the food delivery industry in the country in 2020 by expanding its service to more cities and introducing more services and innovative solutions for Filipinos. - GrabFood has been voted by Filipino consumers as their most often used food delivery platform in the Philippines - a position it has held for 10 consecutive months.
- As GrabFood celebrates its first anniversary, it celebrates the growth of its partners in the Philippines with its first-ever
- Golden Lunch Box Awards Continuing the growth momentum and success of GrabFood in 2019, GrabFood will further drive the growth of the food delivery industry in the country in 2020 by expanding its service to more cities and introducing more services and innovative solutions for Filipinos
- GrabFood has been voted by Filipino consumers as their most often used food delivery platform in the Philippines – a position it has held for 10 consecutive months.
MANILA, PHILIPPINES, November 14, 2019 — GrabFood, the leading food delivery platform in Southeast Asia and in the Philippines, celebrates its first anniversary in the Philippines by recognizing the most successful Filipinos on its platform. In October 2019, GrabFood gathered its partners in Metro Manila for its first_ever Golden Lunch Box Awards, a recognition given to the consumers, merchant-partners and delivery-partners with the most outstanding performance and breakthrough growth.
GrabFood was officially launched in November 2018. Today, GrabFood has the widest selection of restaurants and largest operational footprint in the country — with 35 locations and counting, and dedicated pool of delivery partners nationwide. It is a major partner of McDonald’s, KFC, Pizza Hut, BonChon, The Max’s Group, and almost every major quick service restaurant brand in the country, including being the only accredited end-to-end food delivery partner of the Jollibee Food Corporation. We are also a trusted partner in the growth of small and medium enterprises like Jollijeeps.
The impact it has since created in the community of consumers, delivery-partners and merchant-partners has inspired GrabFood to invest in elevating the lives of more Filipinos beyond the 40,000 micro-entrepreneurs it has already served. GrabFood effectively improves livelihoods by creating more income opportunities that shape the future of the food industry in the Philippines in an increasingly digital age, and ensuring that merchants, even smaller players like Jollijeeps, are able to tap into and grow in this new digital food economy. Fueled by strong growth in 2019, GrabFood aims to continue its growth trajectory and in 2020, expand its operational footprint to at least 10 more cities in the Philippines and accelerate the growth of its partners through new services and innovative F&B solutions in an increasingly digital age.
GrabFood also marks another business milestone as the #1 most often used food delivery platform in the Philippines, a position it has held for ten consecutive months from December 2018 to September 2019. In a market survey conducted by a global market research firm Kantar in the third quarter of 2019, 76% of Filipino consumers said that GrabFood is their most often used food delivery platform.
GrabFood believes that growth is a shared benefit of the digital economy, therefore putting focus on helping its partners succeed through rapid expansion, incremental revenue and massive consumer reach via the GrabFood online storefront. “At Grab, we recognize that success is not measured by numbers alone, but by the impact it has brought to the lives of our fellow Filipinos,” said EJ Dela Vega, GrabFood Philippines Head. “That is why we are celebrating GrabFood’s 1st anniversary by celebrating the success of our consumers, delivery-partners and merchant-partners. At the end of the day, we are fueled by our mission to elevate the lives of Filipinos and empower them to grow with Grab,” added Dela Vega.
Allowing merchant-partners to expand their horizons
GrabFood provides partners the ability to expand beyond their brick and mortar stores by affording them a digital storefront that effectively expands their businesses into the digital space. Through GrabFood, merchant-partners are now able to tap into millions of digital consumers who already use the Grab app. Throughout its first 12 months operating in the Philippines, GrabFood has helped its merchant partners grow their businesses by driving 15x incremental revenue.
During the Golden Lunchbox Awards, GrabFood awarded its “Breakthrough Merchants” who were able to see huge returns by partnering with GrabFood.
- Million Peso Sisig: Through GrabFood, Sisig Sa Rada, a micro-entrepreneurship and one of the Jolly Jeeps of Makati, was able to increase its revenues, which has already reached more than P2 million, as it effectively expanded its reach to more eaters. Before GrabFood, Sisig sa Rada owner Alicia Laqi would only rely on the usual street-side queue of people to earn money. People already know that she sold some of the best Sisig in town, but she could never reach more customers outside of her area. “While the queue for my food already reaches far beyond a normal line, my revenues rose sharply because of the addition of GrabFood. It helped complement my already popular small stall and allowed me to earn more without adding a new branch,” Laqi said.
- Metro Manila’s Korean Chicken Invasion: Once a humble Korean fried chicken joint, 24 Chicken was able to as much as triple its sales, allowing it to expand to eight branches, as demand for its tasty food grew immensely after it tapped GrabFood for its delivery services. “We weren’t expecting influx of customers but with Grab, we now serve more customers than before,” 24 Chicken co-owner Jeff Sy said.
- Five-fold Growth Towards Empanada Empire: Another success story is that of OG Merchant Awardee Empanada Nation, which saw its business grow by as much as five times, and is now targeting to end 2019 with at most 11 branches, after GrabFood helped drive new demand for the business.
- Expansion plans driven by GrabFood’s demand: Breakfast for Champs Awardee Kanto Freestyle, a restaurant that offers eaters with homey meals, found that GrabFood had become an integral part of its business plans because of the value that it drives for the company. “Before whenever we plan to open a new branch to expand, we usually just look into the viability of the community but now, we are looking at who we’ll reach through the delivery service. It changes our decision making in expansion,” Paul Corpuz, Marketing and Social Media Manager for Kanto Freestyle, said.
Providing new opportunities for delivery-partners
GrabFood is also providing better livelihood opportunities for its rider-partners. Former fish dealer Albert Orea, who has so far accomplished more than 4,000 deliveries this 2019 alone, was named as the Top GrabFood Delivery-Partner. He said Grab has made a significant impact in his life. “With GrabFood, I now have means to survive everyday. Grab changed my family’s life. I am now able to put my child in a private school using my income as a GrabFood rider,” he said.
Through GrabFood, Grab is empowering tens of thousands of delivery partners to earn a decent living. Best-performing GrabFood riders earn 2x more than the average daily minimum wage in the Philippines.
Consumers’ daily partner for convenience
GrabFood has been a reliable partner of Filipinos a daily essential for some. For instance, Jonathan Morabe, who was named as the top consumer for GrabFood in 2019 after ordering more than 700 times, said GrabFood has been ingrained in his everyday lifestyle. He and his wife run a small eatery and are raising five kids. Due to the hectic schedule of managing a business and taking care of the kids, Morabe said GrabFood has become a reliable partner for their daily meals. “Since my wife is taking care of the kids and I am busy managing our business, we really don’t have time to cook nor take our family out to eat. Good thing there’s GrabFood. It has really made our lives, as parents, easier,” Morabe said.
Doubling down on the growth of food delivery industry in the Philippines
Continuing the growth momentum and success of GrabFood in 2019, GrabFood will further drive the growth of the food delivery industry in the Philippines in 2020 by introducing more services and food concepts for Filipinos.
- Expansion to more cities. GrabFood continues to be on the lookout for more markets to foray into — markets with high demand for convenience and are ripe for a digital revolution. In 2020, GrabFood will continue to expand in at least 10 more cities in the Philippines, opening more revenue streams for merchant partners and bringing the best of Filipino food cuisine to consumers when and where they need it.
- More livelihood opportunities for delivery-partners, with or without a motorcycle. GrabFood recently introduced the option to deliver GrabFood on a bicycle (or even as a runner on-foot!), unlocking additional earning opportunities for those without motorbikes, and paving the way for the launch of the service even in places where roads are sparse or under-developed.
- Supercharging traditional Jollijeeps through digital solutions. Grab will equip traditional Jollijeeps with modern tools and platforms, including access to GrabFood food delivery and GrabPay cashless payments, to help them grow and better compete with newer restaurants. The Jollijeep pilot project will kick off from Q4 2019, and will be expanded to other traditional businesses.
- More features and innovative solutions. GrabFood will also be introducing various innovations in the local food scene such as the Grab Kitchen, a cloud kitchen concept that unifies different merchants into one location; No Cutlery Option, Grab’s its first step in a long-term commitment to reduce our environmental footprint; Multiple Concurrent Orders allowing customers to order from up to four different establishments at a time; and Preferred Merchant feature that promises improved reliability with deliveries, as much as a 10-15% increase in sales, ease of payments, and even quick access to our GrabPay payment platform and broader Grab ecosystem.
“GrabFood commits to the growth of the food delivery industry in the Philippines. The impact we have created to our community of consumers, delivery partners and merchants partners have inspired us grow and serve them more,” Dela Vega said.
To celebrate its anniversary, GrabFood is also holding the biggest online feast of the year to celebrate its first anniversary in the Philippines. Dubbed as “One Big Handaan” GrabFood is giving back to its consumers through a grand online blowout party, partnering with over 200 of its biggest brands to bring treats such as free supply of GrabFood vouchers for a year, daily merchant deals, happy hour offers, and a special P1 delivery fee starting on November 15 – December 6. To know more, visit https://www.grab.com/ph/blog/one-big-handaan/
According to market research done by Kantar in Q32019; Based on users of any app-based food delivery platform in the past four weeks who claim their most often used app-based food delivery platform brand. | Market: Philippines (Greater Manila) | Data period: Quarter 3, 2019 (July to Sept 2019) | Base size: Among past 4 weeks Food Delivery Platform users (n=472) Methodology: Online
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