GrabRewards Gets A Boost with New Benefits and Travel Partnerships
Vietnam, 2 November 2018 —Grab, the leading Online-to-Offline (O2O) mobile platform in Southeast Asia, today announced its refreshed GrabRewards programme and new partnerships with Booking.com and Vietnam Airlines. The refreshed programme now brings more benefits to Grab’s most loyal users, such as members-only events, exclusive vouchers, travel deals and more. The is part of Grab’s Better Everyday commitment to continuously improve the customer experience.
Starting today, all GrabRewards Platinum and Gold users across the region will have access to preferred benefits including additional discounts on booking.com, available through the Grab app.
Grab has also added Vietnam Airlines to its list of homegrown airline partners on GrabRewards, which includes Singapore Airlines, Garuda Indonesia, Cebu Pacific, and Thai Airways. From mid-November onwards, users in Vietnam can convert their GrabRewards points into frequent flyer miles to redeem flights and other benefits with Vietnam Airlines. With the new travel partnerships, GrabRewards now has the most comprehensive miles and travel loyalty programme for any O2O platform in the region.
Cheryl Goh, Group Vice President of Marketing, Grab said, “We are creating a unique loyalty programme where our users get reward points even for the smallest daily transaction, like buying a bun or a cup of coffee for breakfast, or just by going about their daily lives. Today, we are happy to be introducing more benefits and travel partners to our users through GrabRewards. Travel is huge in Southeast Asia, and that’s why we believe these partners really matter. We will continue to partner more of our users’ favourite brands and introduce more exclusive perks and experiences on GrabRewards.”
Starting from today, Platinum users in Vietnam can look forward to receiving surprise vouchers from Grab such as discounts off rides on GrabBike and GrabCar services, and vouchers for GrabFood orders. These vouchers will appear in their “My Rewards” wallet in the Grab app.
Earlier this week, Grab announced a strategic partnership with Booking Holdings, which will enable Booking Holdings’ brands, the ability to offer on-demand transport services through their apps, powered by Grab. Grab users will also be able to book accommodations across the globe powered by Booking.com and agoda within the Grab app.
GrabRewards is the largest loyalty programme in Southeast Asia that rewards users for everyday transactions. Users can earn GrabRewards across all Grab services, including transport, delivery (food, parcel and grocery) and mobile payments. For more information on GrabRewards, please visit https://www.grab.com/vn/hello_