Users in Singapore could save a reward and redeem it later in stores for an exclusive Water Bank sample and voucher. Laneige targeted females aged 18-34, beauty and skincare fans, and nearby shoppers. With its Native Image ad, over 6,600 rewards were saved.
To attract footfall to its Made Better event, Kiehl’s ran multiple targeted ads for users to save a reward that they could redeem for an exclusive gift. Users were retargeted with reminders to redeem their reward and with a survey after they collected it.