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As a marketing leader, you\u2019ve witnessed how gift voucher programmes can help build strong customer relationships. Gifting has long been a part of the corporate tradition. In <\/span>Southeast Asia, the market for gift cards<\/span><\/a> sees no sign of slowing down; it will grow from USD6.6 billion in 2021 to USD12 billion in 2026.<\/span><\/p>\n Many brands have tried going beyond the usual discount to offer rewards and incentives to customers. With the pandemic-induced digitalisation, more companies have also adopted virtual vouchers to complement their customers\u2019 digital purchases and payments.<\/span><\/p>\n However, ensuring each gift appeals to each receiver is often tricky. Coming up with well-received gifts for hundreds, if not thousands of customers, is trickier for marketers. To make gifting more appealable, we\u2019ve rolled out GrabGifts, an exciting new way for marketing leaders to approach their digital voucher programme.<\/span><\/p>\n GrabGifts are fixed-value digital vouchers that customers can redeem across Grab\u2019s core services, such as Transport, Food, Mart, and Express. These vouchers are practical additions to any company\u2019s marketing toolbox to <\/span>impact on the ROI and overall success of marketing campaigns. You can use them to create interest in a product, sign up for a service, visit a physical location, or others, to ultimately boost your marketing efforts and your bottom line.<\/span><\/p>\n Marketers can bring joy to new and existing customers by using GrabGifts. By giving out practical and personalised gifts, marketing teams can incentivise and delight prospective customers, drive engagement levels in marketing campaigns, and boost the footfall of upcoming events. Companies can also show appreciation for customers, employees, and partners, making it easier to build brand loyalty.<\/span><\/p>\n The ability to choose when and how to redeem GrabGifts is a key reason they attract different kinds of recipients. Giving out generic incentives or rewards does not really account for varying customer preferences. Many marketers also recognise that using merchant-limited vouchers can be wasteful as some customers simply lack the motivation to redeem them.<\/span><\/p>\n With GrabGifts, the customer can select from Grab\u2019s transportation, food, and other services. Our app has 219 million downloads across Southeast Asia, which illustrates our services\u2019 far-reaching appeal.<\/span><\/p>\n The redemption process is also flexible. Customers can access and claim their GrabGifts vouchers whenever they make a booking on the app. We also direct the recipient to redeem the vouchers to ensure they benefit from it in the way they prefer. With the ease of redemption, customers are more likely to claim and enjoy GrabGifts vouchers than merchant-specific vouchers or physical gift hampers, making your marketing campaign more sustainable and valuable to customers.<\/span><\/p>\n Recipients who are not yet on Grab can simply download the app to redeem their vouchers, which only takes a few minutes to complete.<\/span><\/p>\n As many marketing leaders may know, finding personalizable rewards can be difficult and expensive. But with GrabGifts, you can easily customise the gifting experience to convey your brands intentions and connect to customers better.<\/span><\/p>\n Companies can send Grab digital vouchers for any occasion, including celebrating customers\u2019 life events and milestones, saying thank you, inviting new customers, acknowledging patrons and the list goes on. Marketing teams can even add a personal message to create a more engaging and unique experience for the recipient.<\/span><\/p>\n Marketing leaders can also control the gift-giving process by customising the location, time, and service allowed with each voucher. They can select from various denominations to match their marketing campaign budgets while giving something of value and practical use to each customer. Simply, marketers can make their campaigns function more optimally to meet their campaign expectations while satisfying and providing more value to the recipients.<\/span><\/p>\n Traditionally, marketing teams handed out gift baskets or vouchers physically, spending man hours and resources that could have been spent on more strategic marketing initiatives. With GrabGifts, everything happens digitally\u2014marketers can complete their purchase in just a few clicks and quickly distribute the vouchers by sending a unique code to each of the intended recipients\u2019.<\/span><\/p>\n With customisation coupled with easy distribution, marketing teams can gift customers across markets and campaigns, as GrabGifts are available to app users in over <\/span>100 Southeast Asian cities<\/span><\/a>. Companies can deliver a meaningful gifting experience and enable a seamless redemption process no matter where the customer is located.<\/span><\/p>\n As marketing heads, you often need to purchase customer gifts in bulk. You can do this easily with GrabGifts. Buy multiple vouchers in four simple steps:<\/span><\/p>\n You have two options when bulk buying:<\/span><\/p>\n Use the self-serve online platform on the <\/span>GrabGifts website<\/span><\/a> for a quick transaction. You can pay with multiple payment options to buy up to 100 digital vouchers. You can also digitally distribute the gifts to up to 100 recipients in one transaction, all through our self-serve platform. Corporate invoicing is also available to help you make claims, if purchasing through personal modes of payment. This option can be a big help to resource-strapped\/ time-strapped marketing teams.<\/span><\/p>\n Marketers who need to buy more than 100 vouchers or need more complex customisations can contact our Sales Team directly. This group of bulk buyers can more easily account for their marketing budget since they speak to a dedicated account manager when purchasing and customising digital vouchers for hundreds of customers.<\/span><\/p>\n When done properly, gift voucher programmes can help build customer loyalty and boost business growth. With GrabGifts, marketing leaders can execute gift voucher programmes that have widespread appeal. Our digital vouchers can be a versatile, practical gifting solution for providing unique and delightful experiences to recipients.<\/span><\/p>\n Marketing teams can give customers the power to choose what they can enjoy without marketers losing control of their campaign goals and expectations. To explore how you can reach your marketing campaign goals with a gift voucher programme, <\/span>learn more<\/span><\/a> about GrabGifts. <\/span>Contact us now<\/span><\/a> if you need to customise and buy digital vouchers instantly.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"As a marketing leader, you\u2019ve witnessed how gift voucher programmes can help build strong customer relationships. Gifting has long been a part of the corporate tradition. In Southeast Asia, the market for gift cards sees no sign of slowing down; it will grow from USD6.6 billion in 2021 to USD12 billion in 2026. Many brands […]","protected":false},"author":1638,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[487,461],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts\/188169"}],"collection":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/users\/1638"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/comments?post=188169"}],"version-history":[{"count":2,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts\/188169\/revisions"}],"predecessor-version":[{"id":188172,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts\/188169\/revisions\/188172"}],"wp:attachment":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/media?parent=188169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/categories?post=188169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/tags?post=188169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}What are GrabGifts and how can you use them?<\/span><\/h2>\n
Give customers the power to choose.<\/span><\/h3>\n
Customise your gifts.<\/span><\/h3>\n
Distribute gifts quickly.<\/span><\/h3>\n
Purchasing in bulk? No problem.<\/span><\/h3>\n
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Option 1<\/span><\/h4>\n
Option 2<\/span><\/h4>\n
Reach your business goals with GrabGifts.<\/span><\/h3>\n