{"id":156847,"date":"2022-06-29T13:18:57","date_gmt":"2022-06-29T05:18:57","guid":{"rendered":"https:\/\/www.grab.com\/sg\/blog\/copy-of-grab-ads-x-alaska-case-study\/"},"modified":"2022-12-27T15:30:29","modified_gmt":"2022-12-27T07:30:29","slug":"mcdmcrispy","status":"publish","type":"post","link":"https:\/\/www.grab.com\/sg\/enterprise-blog\/grabads\/mcdmcrispy\/","title":{"rendered":"GrabAds x McD McCrispy Case Study"},"content":{"rendered":"\t\t
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41.8X ROAS for McDonald\u2019s Chicken McCrispy launch<\/b><\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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McDonald\u2019s, a household brand across the globe, wanted to broaden awareness and purchase consideration for the launch of Chicken McCrispy in Singapore. So they partnered with GrabAds for a mobile-first approach to reach digitally savvy fast food lovers.<\/span><\/p>

Maximum visibility with a full-funnel strategy<\/b><\/b><\/strong><\/p>

To engage a high volume of GrabFood users across the funnel and the Grab ecosystem, we leveraged a full suite of high-impact ads. This mix of ad formats at multiple points in a user\u2019s journey allowed us to take them from awareness to consideration easily. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0<\/b><\/p>

Digital breadcrumbs that led to cart<\/b><\/b><\/p>

Leveraging insights from first-party GrabFood data, we also targeted the ads at McDonald\u2019s existing consumers and fast food lovers. A quick-tap Category icon on the GrabFood home screen enabled seamless ordering, while GrabFood Rank Boosters targeted hungry users with the right keywords.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Start Advertising with GrabAds<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tSPEAK TO US<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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