{"id":156845,"date":"2022-06-29T13:17:55","date_gmt":"2022-06-29T05:17:55","guid":{"rendered":"https:\/\/www.grab.com\/sg\/blog\/copy-of-grabads-x-laneige-cast-study\/"},"modified":"2022-07-01T15:58:44","modified_gmt":"2022-07-01T07:58:44","slug":"alaska","status":"publish","type":"post","link":"https:\/\/www.grab.com\/sg\/enterprise-blog\/grabads\/alaska\/","title":{"rendered":"Grab Ads x Alaska Case Study"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"156845\" class=\"elementor elementor-156845\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1143f684 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1143f684\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3a64b8f7\" data-id=\"3a64b8f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48c3916a elementor-widget elementor-widget-image\" data-id=\"48c3916a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155524\/Alaska-1920x809-Masthead-.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"Alaska-1920x809-Masthead-\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6IjE1NzEwNSIsInVybCI6Imh0dHBzOlwvXC9hc3NldHMuZ3JhYi5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcL3NpdGVzXC80XC8yMDIyXC8wNlwvMzAxNTU1MjRcL0FsYXNrYS0xOTIweDgwOS1NYXN0aGVhZC0ucG5nIn0%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"648\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155524\/Alaska-1920x809-Masthead--1536x648.png\" class=\"attachment-1536x1536 size-1536x1536 wp-image-157105\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155524\/Alaska-1920x809-Masthead--1536x648.png 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155524\/Alaska-1920x809-Masthead--250x105.png 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155524\/Alaska-1920x809-Masthead--700x295.png 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155524\/Alaska-1920x809-Masthead--768x324.png 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155524\/Alaska-1920x809-Masthead--120x51.png 120w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155524\/Alaska-1920x809-Masthead-.png 1921w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1606f22f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1606f22f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50be0d7b\" data-id=\"50be0d7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-499f645d elementor-widget elementor-widget-text-editor\" data-id=\"499f645d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Reinvented sampling during the world\u2019s longest lockdown<\/b><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3207b1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3207b1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c493ae0\" data-id=\"c493ae0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f643a80 elementor-widget elementor-widget-text-editor\" data-id=\"3f643a80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Alaska created their first ever chicken- and beef-flavoured evaporated creamers in the Philippines. Home cooks everywhere would love it, if they could just try it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">But amid lockdowns, traditional channels of sampling became ineffective. So we needed a creative way to distribute 10,000 samples for consumers to taste the Alaska difference.<\/span><\/p><p><b>Rapid, digital-first distribution via GrabMart<\/b><\/p><p><span style=\"font-weight: 400\">To ramp up distribution quickly, we linked up Alaska with 8 GrabMart merchants and a combined total of 23 branches to become sample distribution points.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7f178393 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f178393\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38f4861b\" data-id=\"38f4861b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-49bb20f9 elementor-widget elementor-widget-image\" data-id=\"49bb20f9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30154525\/AdFormat-Alaska-700x394.jpg\" class=\"attachment-large size-large wp-image-157083\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30154525\/AdFormat-Alaska-700x394.jpg 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30154525\/AdFormat-Alaska-250x141.jpg 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30154525\/AdFormat-Alaska-768x432.jpg 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30154525\/AdFormat-Alaska-1536x864.jpg 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30154525\/AdFormat-Alaska-2048x1152.jpg 2048w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30154525\/AdFormat-Alaska-120x68.jpg 120w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61857136 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61857136\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1f4aa8e4\" data-id=\"1f4aa8e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-48d85063 elementor-widget elementor-widget-text-editor\" data-id=\"48d85063\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b style=\"font-size: 1.125em\">\u00a0<\/b><\/p><p><b style=\"font-size: 1.125em\"><b>Drive opt-in for the free samples<\/b><\/b><\/p><p><span style=\"font-weight: 400\">Then, we built awareness with Native Image Ads, enticing consumers to opt-in for a free sample when they purchased from these GrabMart merchants. With this mobile-first strategy, we were able to deliver samples safely and conveniently into the hands of consumers and drive a strong trial experience for Alaska. \u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504d1869 elementor-widget elementor-widget-image\" data-id=\"504d1869\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"432\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155137\/KeyResult-Alaska-768x432.jpg\" class=\"attachment-medium_large size-medium_large wp-image-157099\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155137\/KeyResult-Alaska-768x432.jpg 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155137\/KeyResult-Alaska-250x141.jpg 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155137\/KeyResult-Alaska-700x394.jpg 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155137\/KeyResult-Alaska-1536x864.jpg 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155137\/KeyResult-Alaska-2048x1152.jpg 2048w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2022\/06\/30155137\/KeyResult-Alaska-120x68.jpg 120w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22a0de02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22a0de02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5bae01c6\" data-id=\"5bae01c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66326727 elementor-widget elementor-widget-spacer\" data-id=\"66326727\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c87e089 elementor-widget elementor-widget-heading\" data-id=\"6c87e089\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start Advertising with GrabAds<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f15141d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2f15141d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"https:\/\/www.grab.com\/sg\/business\/ads\/get-in-touch\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">SPEAK TO US<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ea093d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ea093d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e1c9fb7\" data-id=\"7e1c9fb7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-542bc6f elementor-widget elementor-widget-spacer\" data-id=\"542bc6f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Reinvented sampling during the world\u2019s longest lockdown Alaska created their first ever chicken- and beef-flavoured evaporated creamers in the Philippines. Home cooks everywhere would love it, if they could just try it. But amid lockdowns, traditional channels of sampling became ineffective. So we needed a creative way to distribute 10,000 samples for consumers to taste [&hellip;]","protected":false},"author":996,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[487,496],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts\/156845"}],"collection":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/users\/996"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/comments?post=156845"}],"version-history":[{"count":9,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts\/156845\/revisions"}],"predecessor-version":[{"id":157514,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts\/156845\/revisions\/157514"}],"wp:attachment":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/media?parent=156845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/categories?post=156845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/tags?post=156845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}