{"id":156754,"date":"2022-06-29T12:07:28","date_gmt":"2022-06-29T04:07:28","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?p=156754"},"modified":"2022-07-01T16:00:37","modified_gmt":"2022-07-01T08:00:37","slug":"coca-cola","status":"publish","type":"post","link":"https:\/\/www.grab.com\/sg\/enterprise-blog\/grabads\/coca-cola\/","title":{"rendered":"GrabAds x Coca-Cola Case Study"},"content":{"rendered":"\t\t
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Helping Coca-Cola regain lost sales from a quieter Ramadan<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Ramadan, a key festive season in Indonesia, is also a huge sales period for Coca-Cola. In pre-pandemic times, a 30% increase in sales can normally be expected. But Covid-19 lockdowns and cancelled bazaars meant fewer people were dining out and sales dropped by 14.8% in 2020.\u00a0<\/span><\/p>

The upside was that consumers were turning to takeaways and online food deliveries to celebrate<\/span> iftar<\/span><\/i>.<\/span> So <\/span>Coca-Cola partnered with GrabAds to leverage<\/span>\u00a0the opportunity in this new consumer purchase behaviour.<\/span><\/p>

Shifting the excitement online<\/b><\/b><\/strong><\/p>

To incentivise repeat orders, we ran the Coca-Cola Feastival, a weekly GrabFood contest offering attractive prizes to top spenders of Coca-Cola bundle deals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u00a0<\/b><\/p>

Targeting right with first-party data insights<\/b><\/p>

We targeted young adults aged 18<\/span>\u2013<\/span>34 based on their affinities and location, especially fast food lovers who were likely to add on fizzy beverages when ordering their meals.\u00a0<\/span><\/p>

Optimising the campaign<\/b><\/b><\/p>

To boost conversions, we made further campaign enhancements based on our learnings for a similar run in 2020. <\/span>These include extending the campaign by two weeks, as well as adding three more formats: Masthead, In-Transit Ads and Search Ads to maximise reach.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Start Advertising with GrabAds<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tSPEAK TO US<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"Helping Coca-Cola regain lost sales from a quieter Ramadan Ramadan, a key festive season in Indonesia, is also a huge sales period for Coca-Cola. In pre-pandemic times, a 30% increase in sales can normally be expected. But Covid-19 lockdowns and cancelled bazaars meant fewer people were dining out and sales dropped by 14.8% in 2020. […]","protected":false},"author":996,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[487,496],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts\/156754"}],"collection":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/users\/996"}],"replies":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/comments?post=156754"}],"version-history":[{"count":28,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts\/156754\/revisions"}],"predecessor-version":[{"id":157518,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/posts\/156754\/revisions\/157518"}],"wp:attachment":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/media?parent=156754"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/categories?post=156754"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/tags?post=156754"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}