{"id":262507,"date":"2026-05-05T18:05:41","date_gmt":"2026-05-05T10:05:41","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&p=262507"},"modified":"2026-05-05T18:13:53","modified_gmt":"2026-05-05T10:13:53","slug":"drivers-and-passengers-finding-safety-tools","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/drivers-and-passengers-finding-safety-tools\/","title":{"rendered":"Drivers and passengers weren\u2019t sure where to access our safety tools. Here\u2019s what we did"},"content":{"rendered":"\t\t
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We’ve rolled out a new visual onboarding experiences for our driver-partners and passengers across Southeast Asia this month: an Instagram Story-style sequence designed to remind users about our safety features and how to access them.<\/p>

Here’s what prompted us to look into this: Roughly 24 per cent of passengers in Singapore and 18 per cent across Malaysia, Indonesia, and the Philippines were not aware that Grab offered in-app safety tools. Among drivers-partners, many weren\u2019t certain what some of our safety features do.\u00a0<\/p>

The features were there but people just didn\u2019t quite know about them.\u00a0<\/p>

Raising awareness of our safety features\u00a0<\/h5>

Instead of burying safety education in text-heavy menus and post-ride screens that everyone ignores, we\u2019re bringing visual, contextual education to the exact moments when users are most receptive.<\/p>

For drivers, that moment is right after tapping “Go Online”, when they’re focused, prepared to earn and mentally ready to absorb critical information.\u00a0<\/p>

For new driver-partners, returning ones who have redownloaded the app and those who have never interacted with the Safety Centre, we’re hitting them with a visual sequence (think Instagram Stories) that plays immediately before they reach the job screen.\u00a0<\/p>

They will see two quick cards: one showcasing the Safety Centre, another explaining what the SOS button actually does (depending on the market, it alerts Grab and Emergency Contacts or the police).\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Driver-partners will see what the Safety Centre and SOS button do at a glance.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For passengers, we’re targeting the “Driver is on the way” phase: that high-attention window when they’re tracking a ride. New users, reinstalls, and vulnerable existing users (those with zero Emergency Contacts) see visuals highlighting the Safety Centre shield icon, audioprotect and a reminder to add emergency contacts.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Visuals to highlight safety features when passengers are on their commute.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Meanwhile, existing users will receive personalised safety check-ins based on our advanced trip monitoring system that keeps an eye on the journey.\u00a0<\/p>

What’s next<\/h5>

As these visual onboarding experiences roll out across our markets, we will continue to measure the effectiveness of the process: Does the driver understand what SOS does? Does the passenger know where the Safety Centre lives? Can they act quickly in an emergency?<\/p>

In an ideal world, such features wouldn\u2019t be needed at all. But until we get there, it\u2019s our responsibility to ensure our platform is safe for every user.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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