{"id":253396,"date":"2025-11-05T12:47:27","date_gmt":"2025-11-05T04:47:27","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&p=253396"},"modified":"2025-11-17T20:44:50","modified_gmt":"2025-11-17T12:44:50","slug":"were-making-pickups-easier-with-video-guides-in-the-grab-app","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/were-making-pickups-easier-with-video-guides-in-the-grab-app\/","title":{"rendered":"We\u2019re making pickups easier with video guides in the Grab app"},"content":{"rendered":"\t\t
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Finding your Grab driver at airports, malls, or major event venues can sometimes feel like navigating a maze. With multiple entrances, levels, and pickup zones, it\u2019s easy for both drivers and passengers to get a little lost. To make this experience smoother, the Maps team has been experimenting with a new feature called Immersive Points of Interest (POI). These are short video guides that help users locate the right pickup points in complex areas.<\/p>

Videos create a more intuitive user experience<\/h5>

When users book a ride and are heading out to meet their driver, they can now view video walkthroughs that guide them to the pickup-spot, directly in the app. These clips show exactly how to get from, say, an airport arrival gate to the designated Grab pickup zone\u2014whether that means walking through a basement passage, taking an escalator or exiting via a specific door. The goal is simple: to make navigation more intuitive and reduce trip cancellations caused by location confusion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We already supported step-by-step guides illustrated with still images for some locations, but found that videos can explain locations more clearly and intuitively. The maps team is now collecting feedback and data to understand how much these immersive visuals help our users.<\/p>

POI profile pages on Grab<\/h5>

The immersive POI feature builds on Grab\u2019s existing in-app POI profile pages. They display key information about certain pickup and drop-off points. In addition to airports and malls, these might include landmarks, hotels, museums, and so on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Examples of POI profile pages for prominent locations in Singapore, showing photos, business information, and map (left, centre) and enhanced with video guides (right).<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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These profile pages already include text and images. The addition of video marks a new step toward richer, more user-friendly navigation support.<\/p>

The immersive video POIs first appeared around the Formula 1 Grand Prix in Singapore, where road closures and restricted access made pickup points especially tricky to find. Catering to passengers and our driver-partners during major events like these inspires us to innovate.<\/p>

(Also read: Basement routing: How serving customers during F1 made us think outside the box)<\/a><\/p>

After promising early results, the team began expanding the feature to airports across Grab\u2019s operating countries, starting in Singapore\u2014with more to follow by the end of the year.<\/p>

While the feature is still experimental, it\u2019s designed with scalability in mind. The videos are generated efficiently using existing visual data and AI tools that can stitch together static photos into an immersive walk-through video experience, minimising the need for manual video production. That means the team can quickly roll out video guides for more locations.<\/p>

In the long run, Grab hopes that these immersive experiences will make every ride start more seamlessly. We want to give users confidence when they book a ride. They’ll know exactly where to meet their driver, without stress or second-guessing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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