{"id":247496,"date":"2025-07-24T16:51:02","date_gmt":"2025-07-24T08:51:02","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&#038;p=247496"},"modified":"2025-12-13T00:38:22","modified_gmt":"2025-12-12T16:38:22","slug":"simplifying-food-discovery-for-every-diet","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/simplifying-food-discovery-for-every-diet\/","title":{"rendered":"Simplifying food discovery for every diet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"247496\" class=\"elementor elementor-247496\" data-elementor-post-type=\"editorial\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3842b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3842b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3bd5ae3\" data-id=\"3bd5ae3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53b67ed gr21-boxed-content  editorial-gr21-boxed-content elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53b67ed\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-42ca8b1\" data-id=\"42ca8b1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5927b5b elementor-widget elementor-widget-text-editor\" data-id=\"5927b5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>With Grab, you\u2019re just a few taps away from thousands of food options at any time. But finding the right meal isn\u2019t always straightforward.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59f14a9 elementor-headline--style-highlight elementor-widget elementor-widget-animated-headline\" data-id=\"59f14a9\" data-element_type=\"widget\" data-settings=\"{&quot;marker&quot;:&quot;underline_zigzag&quot;,&quot;highlighted_text&quot;:&quot;6 in 10 &quot;,&quot;headline_style&quot;:&quot;highlight&quot;,&quot;loop&quot;:&quot;yes&quot;,&quot;highlight_animation_duration&quot;:1200,&quot;highlight_iteration_delay&quot;:8000}\" data-widget_type=\"animated-headline.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-headline\">\n\t\t\t\t<span class=\"elementor-headline-dynamic-wrapper elementor-headline-text-wrapper\">\n\t\t\t\t\t<span class=\"elementor-headline-dynamic-text elementor-headline-text-active\">6 in 10 <\/span>\n\t\t\t\t<\/span>\n\t\t\t\t\t<span class=\"elementor-headline-plain-text elementor-headline-text-wrapper\">Southeast Asians have at least one dietary preference or requirement.<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7fb5ed elementor-widget elementor-widget-text-editor\" data-id=\"f7fb5ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>According to a Grab-commissioned survey conducted earlier this year with the general population, 6 in 10 Southeast Asians have at least one dietary preference or requirement. These can range from following a halal diet or vegetarianism. We realised that this can make the process of choosing a meal more complex, especially when menus lack clear labels or recommendations miss the mark.\u00a0<\/p><p>So we set out to make food discovery simpler, smarter, and more inclusive for everyone. Here\u2019s how we\u2019re making it happen:<\/p><h5>How can I save my dietary preferences on the Grab app?<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-099d70d elementor-widget elementor-widget-image\" data-id=\"099d70d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"758\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161138\/dietary-filters.png\" class=\"attachment-full size-full wp-image-247564\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161138\/dietary-filters.png 1562w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161138\/dietary-filters-250x121.png 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161138\/dietary-filters-700x340.png 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161138\/dietary-filters-768x373.png 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161138\/dietary-filters-1536x745.png 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161138\/dietary-filters-18x9.png 18w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161138\/dietary-filters-120x58.png 120w\" sizes=\"(max-width: 1562px) 100vw, 1562px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Grab users can save their dietary preferences in the entry point on the homepage or over at the account page.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-100d8e2 elementor-widget elementor-widget-text-editor\" data-id=\"100d8e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>We know how tedious it can be to apply search filters each time you order. That\u2019s why we\u2019ve introduced a feature that lets you save your dietary preference or requirement directly in the Grab app. Whether you\u2019re vegetarian, or follow a halal diet, your preferences will now guide every search, making sure you only see options that match your needs. Set your dietary preference <a href=\"grab:\/\/open?screenType=DIETARYPREFERENCE\">here<\/a>.<\/p><h5>How do I filter my dietary preferences on the Grab app?<\/h5><p>Once preferences are saved, the app automatically filters out irrelevant options. Halal users won\u2019t have to scroll past non-halal dishes, and vegetarians won\u2019t be inundated with meat-based options.\u00a0<\/p><p>For those without fixed dietary needs, you can still make use of the filters to refine your search as needed for each meal, helping you to find exactly what you\u2019re craving for.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14b4822 elementor-widget elementor-widget-image\" data-id=\"14b4822\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"758\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161746\/Filter.png\" class=\"attachment-full size-full wp-image-247568\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161746\/Filter.png 1562w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161746\/Filter-250x121.png 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161746\/Filter-700x340.png 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161746\/Filter-768x373.png 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161746\/Filter-1536x745.png 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161746\/Filter-18x9.png 18w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24161746\/Filter-120x58.png 120w\" sizes=\"(max-width: 1562px) 100vw, 1562px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">You can use filters to refine your search.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-648ca1b elementor-widget elementor-widget-text-editor\" data-id=\"648ca1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5>Clear and accurate food labels\u00a0<\/h5>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6138974 elementor-widget elementor-widget-image\" data-id=\"6138974\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1562\" height=\"758\" src=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24165027\/food-labels.png\" class=\"attachment-full size-full wp-image-247577\" alt=\"\" srcset=\"https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24165027\/food-labels.png 1562w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24165027\/food-labels-250x121.png 250w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24165027\/food-labels-700x340.png 700w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24165027\/food-labels-768x373.png 768w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24165027\/food-labels-1536x745.png 1536w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24165027\/food-labels-18x9.png 18w, https:\/\/assets.grab.com\/wp-content\/uploads\/sites\/4\/2025\/07\/24165027\/food-labels-120x58.png 120w\" sizes=\"(max-width: 1562px) 100vw, 1562px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">We\u2019ve included clear dietary tags across all touchpoints so that users can spot suitable options at a glance.<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c82e885 elementor-widget elementor-widget-text-editor\" data-id=\"c82e885\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To make it easier for users to find food that matches their dietary needs, we\u2019ve added clear dietary tags to menu listings and restaurant info pages.<\/span><\/p><p><span style=\"font-weight: 400;\">Behind the scenes, we\u2019ve combined off-the-shelf tools with our in-house AI solutions to simplify some of the tagging processes. Previously, much of the tagging had to be done manually.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For halal-certified merchants, for example, we use vision language models (AI that can process and understand visual content) to extract expiry dates from halal certificates, ensuring the tags remain accurate and up-to-date.<\/span><\/p><p><span style=\"font-weight: 400;\">Tagging vegetarian food items has also come a long way. Using our custom-built AI models, we analyse merchant menus and dishes to identify vegetarian options. These models are trained on millions of food items and their attributes, enabling them to classify vegetarian dishes and merchants with greater precision.<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019re always looking for ways to make your experience better, and these updates are just the beginning. Whether you\u2019re exploring new cuisines or sticking to your dietary essentials, we will continue to make food discovery more enjoyable and fuss-free for everyone.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61f5240 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61f5240\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad7e494\" data-id=\"ad7e494\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"parent":180237,"menu_order":0,"template":"grab21-default","acf":[],"_links":{"self":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/247496"}],"collection":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial"}],"about":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/types\/editorial"}],"version-history":[{"count":39,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/247496\/revisions"}],"predecessor-version":[{"id":255542,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/247496\/revisions\/255542"}],"up":[{"embeddable":true,"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/editorial\/180237"}],"wp:attachment":[{"href":"https:\/\/www.grab.com\/sg\/wp-json\/wp\/v2\/media?parent=247496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}