{"id":244865,"date":"2025-06-05T12:26:38","date_gmt":"2025-06-05T04:26:38","guid":{"rendered":"https:\/\/www.grab.com\/sg\/?post_type=editorial&p=244865"},"modified":"2025-11-27T13:38:09","modified_gmt":"2025-11-27T05:38:09","slug":"we-made-ai-a-seamless-part-of-daily-workflows-with-grabgpt-2","status":"publish","type":"editorial","link":"https:\/\/www.grab.com\/sg\/inside-grab\/stories\/we-made-ai-a-seamless-part-of-daily-workflows-with-grabgpt-2\/","title":{"rendered":"We made AI a seamless part of daily workflows with GrabGPT"},"content":{"rendered":"\t\t
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What happens when you combine cutting-edge AI with the creativity and drive of Grabbers? You get GrabGPT\u2014a platform built to amplify potential and redefine productivity.<\/p>

GrabGPT is a versatile tool that helps Grabbers with tasks like research, text generation, image creation, and data analysis. Powered by leading Generative AI models like OpenAI\u2019s ChatGPT, Anthropic\u2019s Claude, Meta\u2019s Llama, Google\u2019s Gemini and many more Grab adopts an open stance and seeks to onboard the latest and best models as soon as they are available. This allows Grabbers to experiment with different models, boosting their AI fluency.<\/p>

It\u2019s one of Grab\u2019s most-used internal tools, with ~6.4k Monthly Active User in May 2025, and a Daily Active User base of around 2.5k on average for the past 3 months!<\/p>

Secure environment<\/h5>

GrabGPT\u2019s multi-model approach makes it powerful, and this has resulted in thousands of Grabbers using it daily as part of their workflows. For example, to summarise reports and uncover trends in large datasets, to break down complex tasks into manageable to-do lists; or as a brainstorming tool.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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GrabGPT's interface offers sample prompts and lets Grabbers switch between different models and output types<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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GrabGPT\u2019s security is equally important. Running on Grab-owned infrastructure ensures sensitive company data stays protected. We can audit the platform to prevent misuse, allowing Grabbers to harness Generative AI without compromising privacy or company processes.<\/p>

Additionally, GrabGPT is available to Grabbers everywhere, regardless of where they\u2019re based.<\/p>

Bottom-up innovation<\/h5>

Grab embraced AI tools early, encouraging Grabbers to find ways to integrate them into their workflows. GrabGPT emerged from this ethos\u2014not as a top-down directive, but as a happy accident.<\/p>

In March 2023, the machine learning platform team began exploring Large Language Models (LLMs) to reduce the burden of manually answering user requests through an LLM-powered support bot. While the initial goal wasn\u2019t achieved immediately, our team discovered broader possibilities. We channeled the momentum to create GrabGPT, a multi-purpose Generative AI interface for the entire company.<\/p>

(Also read: From failure to success: The birth of GrabGPT, Grab\u2019s internal ChatGPT)<\/a><\/p>

GrabGPT\u2019s transformative power<\/h5>

GrabGPT sparked a broader conversation about the potential of LLMs at Grab. It\u2019s a testament to how a small group of engineers, equipped with the right tools, can create something transformative.<\/p>

We\u2019ll continue expanding GrabGPT\u2019s capabilities to ensure it stays useful across departments. Meanwhile, the machine learning team is making progress on the original support bot project, which is now on track for success.<\/p>

Today, GrabGPT is more than a tool\u2014it\u2019s a symbol of experimentation and adaptability at Grab.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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